term1 Definition1term2 Definition2term3 Definition3
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Marketing
The action of a business promoting and selling goods/services
The action of a business...
Marketing mix
A business tool used to increase sales of a product. It consists of price, product, place and promotion
A business tool...
Marketing strategies
A process that allows a business to focus limited resources on the best opportunities to increase sales of a product
A process that...
Quota sampling
A method of sampling where interviewees are selected in proportion to the consumer profile of the target market
A method of sampling...
Market research
The systematic collection and analysis of data in order to assist the marketing process
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