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What is minority influence?
- Powerful force for innovation and social change such as the civil rights movement
What are lessons from conformity research?
Normative social influence can lead to social change by drawing attention to what the majority is doing?
What are the lessons from obedience research?
- Disobedient role models
- Gradual commitment is how obedience can lead to change
What are the research support?
Normative social influence valid explaination of social change e.g reducing energy consumption (Nolan et al)
Describe how it is only indirectly effective?
Effects of minority influence are limited becuase they are indirect and appear later (Nemeth)
What is a role of deeper processing?
- Majority views that are processed more deeply than minority views, challenging central feature of minority influence
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