Consumer Behaviour Practice Quiz

Front 1

__________ is known as the behaviour consumers display in searching for, purchasing, using, evaluating and disposing of products or services that they expect will satisfy their needs.

Back 1

Consumer behaviour

Front 2

A small business decides that the best business strategy is to tailor their product offerings to meet the wants and needs of their customers. This demonstrates

Back 2

the marketing concept.

Front 3

One reason for studying consumer behaviour is that it will make you a better marketer. This includes all of the following except:

Back 3

understanding consumer behaviour can help to sell products you have unilaterally decided to produce.

Front 4

Today, the __________ of the marketplace allows for greater customization of products, services, and promotional messages than older marketing tools.

Back 4

digital revolution

Front 5

Chris doesn't really think much about the new pair of shoes he buys. Instead he is simply influenced by the advertisement he saw on TV last week. This type of decision making strategy best exemplifies the __________ view.

Back 5

passive

Front 6

Consumer decision making is affected by three types of inputs

Back 6

marketing mix activities , psychological influences, and socio-cultural influences.

Front 7

__________ is/are the essence of all modern marketing.

Back 7

Human needs

Front 8

__________ motives involve goals that are chosen according to objective criteria such as quantity or price.

Back 8

Rational

Front 9

__________ lead a consumer to seek a specific brand in order to fulfill his or her needs.

Back 9

Product-specific goals

Front 10

Which of the following is an example of negative motivation?

Back 10

a person avoiding motorcycles as a mode of transportation to avoid injury

Front 11

When an individual can't achieve a specific goal, sometimes that behaviour will be directed towards a __________ goal.

Back 11

substitute

Front 12

People often adopt __________ to protect their egos from feelings of failure when they do not attain their goals.

Back 12

defense mechanisms

Front 13

According to Maslow, __________ needs include love, affection, belonging, and acceptance.

Back 13

social

Front 14

The need for __________ is related to the desire to control one's environment.

Back 14

vitality

Front 15

__________ involves the need to experience a wide range of stimuli through the senses.

Back 15

Hedonic consumption

Front 16

Today, motivational research is

Back 16

used in the development of new ideas for promotional campaigns.

Front 17

__________ involvement refers to involvement that is short-term or that is of low personal relevance.

Back 17

Situational

Front 18

In the study of personality, __________ is one of the three distinct properties of central importance.

Back 18

personality reflects individual differences

Front 19

Consumer researchers that use Freud's psychoanalytic theory believe that consumer purchase decisions are

Back 19

a reflection and an extension of the consumer's own personality.

Front 20

Those who are high in Need for Cognition tend to have all of the following characteristics except:
they spend more time processing print advertisements.

B)

they enjoy using the internet to find product information.

C)

they respond more favourably to written messages than cartoon messages.

D)

they are less affected by message framing.

E)

they have a high need for approval.

Back 20

they have a high need for approval.

Front 21

Marketers sometimes use strong visual dimensions in order to attract __________, and sometimes use detailed descriptions and point by point explanations of products to attract __________.

Back 21

visualizers; verbalizers

Front 22

Consumer innovativeness refers to

Back 22

how receptive a person is to new experiences.

Front 23

__________ refers to the ascription of specific personality-type traits or characteristics to brands.

Back 23

Brand personification

Front 24

Although Jack feels he is a friendly person, he feels that others often see him as being a little too reserved. His feelings of how others view him is an example of __________ self-image.

Back 24

social

Front 25

__________ segmentation refers to identifying consumer segments on the basis of their activities, interests, and opinions.

Back 25

Psychographic

Front 26

__________ is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world.

Back 26

Perception

Front 27

The point at which a person can detect the difference between something and nothing is called the __________.

Back 27

absolute threshold

Front 28

When we first go into a dark movie theatre it is hard to see, but after a while we get used to the lighting. This demonstrates

Back 28

sensory adaptation.

Front 29

Stimuli that are too weak or too brief to be consciously heard or seen may be strong enough to be perceived by one or more receptor cells. This process is called __________.

Back 29

subliminal perception

Front 30

Selective exposure is important for marketers because

Back 30

marketers have to ensure that they choose media that will ensure that consumers "tune into" their messages.

Front 31

Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with __________.

Back 31

perceptual defense

Front 32

Consumers usually see what they expect to see, a fact that highlights the importance of

Back 32

consumer expectations.

Front 33

To simplify life, people have a natural tendency to select stimuli from the environment and organize them into groups and perceive them as unified wholes. In a perception context, this is known as __________.

Back 33

perceptual organization

Front 34

People have a need for __________. If the stimulus they are exposed to is incomplete, they perceive it as complete by filling in the missing pieces.

Back 34

closure

Front 35

__________ refers to creating an overall image of the company around which a lot of products can be individually featured.

Back 35

Umbrella positioning

Front 36

"Save 10 to 40%" and "save up to 60%" are examples of

Back 36

tensile price claims.

Front 37

A __________ price is any price that a consumer uses as a basis for comparison in judging another price.

Back 37

reference

Front 38

__________ cues refer to physical characteristics of the product, such as size, color, flavor, or aroma, which are sometimes used to judge product quality.

Back 38

Intrinsic

Front 39

Many consumers use __________ or the perceived association between the price of its product and its quality to make decisions.

Back 39

the price-quality relationship

Front 40

Some consumers will buy the most expensive model of a new product. This happens most of the time because

Back 40

they are in doubt and feel that the most expensive model is higher in quality.