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5 Cards in this Set
- Front
- Back
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Motivation
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an inner state of arousal that creates energy to achieve a goal
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What Motivates Consumers?
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Needs, Wants, Goals, Values
Needs to be personally relevant |
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Needs
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a need is an internal state of tension caused by disequilibrium from an ideal or desired state
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Maslows Heirarchy
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Physiological(basic needs), Safety, Social, Egoistic, Self Actualization
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Approach-Approach
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two equally desirable paths
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