Consumer Behavior Final

Front 1

social class hierarchy

Back 1

the grouping of members of society according to status from high to low over

Front 2

overpriveldged

Back 2

families with an income higher then average in thier social class

Front 3

class average

Back 3

families with an avg income in a class

Front 4

underprivileged

Back 4

families below the avg income in thier class

Front 5

trickle down effect

Back 5

trends that start in upper class and are then copied by lower class

Front 6

status float

Back 6

trends that start in the lower and middle and move up

Front 7

inherited status

Back 7

status that derives from parents at birth

Front 8

earned status

Back 8

status aquired later in life through achivments

Front 9

upward mobility

Back 9

raising ones status level

Front 10

downward mobility

Back 10

losing ones social standing

Front 11

status panic

Back 11

the inabaility of children to reach thier parents level of social status

Front 12

social class fragmentation

Back 12

the dissappearance of class distictions

Front 13

conspicous consumption

Back 13

the aquisition and display of goods and services to show status

Front 14

conspicious waste

Back 14

visibly buying products and servicews that one never uses

Front 15

status symbols

Back 15

products or services that tell others about someones social class standing

Front 16

parody display

Back 16

status symbols that start in the lower social classes and move up

Front 17

fraudulent symbols

Back 17

symbols that become so widely adopted that they loose their status

Front 18

compensatory consumption

Back 18

the consumer behavior of buying products or services to offset frustrations or difficulties in life

Front 19

upper class

Back 19

the aristocracy new social elite and upper middle class

Front 20

middle class

Back 20

primarly white collar workers

Front 21

working class

Back 21

primarly bluw color workers

Front 22

nuclear family

Back 22

father mother children

Front 23

family life cycle

Back 23

different stages of family life depending on the age of parents

Front 24

instrumental roles

Back 24

roles that relate to tasks affecting the buying decision

Front 25

expressive roles

Back 25

roles that involve an indication of family norms

Front 26

autonomic decision

Back 26

decisions equally likly to be made by man and woman

Front 27

syncratic decsioson

Back 27

decision made jointly husband and wife

Front 28

concession

Back 28

giving in on some points to get what one wants in other areas

Front 29

value system

Back 29

total set of values and thier relative importance

Front 30

global values

Back 30

a persons most enduring strongly held and abstract values that hold in many situations

Front 31

terminal values

Back 31

highly desired end statesuch as social recognition

Front 32

instrumental values

Back 32

the values needed to achive the desired end state

Front 33

domain specific values

Back 33

values that may only apply to a particular area of activities

Front 34

materialism

Back 34

placing importance on money and matarial goods

Front 35

terror mgmt theory

Back 35

theory that explains how individuals try to deal with anxiety over death

Front 36

hedonism

Back 36

the rpinciple of pleasure seeking

Front 37

value sgmentation

Back 37

the grouping of consumers by common values

Front 38

means end chain analysis

Back 38

a technique that helps us understand how values link to attributes in products and services

Front 39

Rokeach value survey

Back 39

a survey that measures instrumental and terminal values

Front 40

List if values

Back 40

a survey that measures nine principal values in consumer behavior

Front 41

personality

Back 41

an internal charachteristic that determins how ppl behave in situations

Front 42

locus of control

Back 42

how ppl interpt why things happen

Front 43

optimum stimulation level

Back 43

peoples prefared level of stimulation which is usually moderate

Front 44

dogmatisim

Back 44

tendancy to be resisitent to change

Front 45

need for cognition

Back 45

trait theat describes how much ppl like to think

Front 46

national charachter

Back 46

the personality of a country

Front 47

Activities intrests Opnions (AIOS)

Back 47

3 components of lifestyle

Front 48

values and life style survey

Back 48

a psychographic tool that measures demographic value attitude and lifestyle

Front 49

opnion leader

Back 49

a ppl who acts as an info broker btween the mass media

Front 50

gate keeer

Back 50

sources that control the flow of info

Front 51

market maven

Back 51

a consumer on whom others rely for info about market in general

Front 52

aspirational refernce group

Back 52

a group that we admire adn desire to be like

Front 53

associative reference group

Back 53

a group we belong to

Front 54

dissociative refernce

Back 54

a group we do not want to emulate

Front 55

primary refernce group

Back 55

group we have physical face to face with

Front 56

secondary reference group

Back 56

group we dont have direct contact with

Front 57

homophily

Back 57

the overal similarity among members in the social system

Front 58

tie strenthg

Back 58

the extent to which a close intimate realasionship connect with ppl

Front 59

embedded markets

Back 59

markets in which the social relationship among buys and sellers change the way the market operates

Front 60

consumer socialization

Back 60

the process by which we learn to become consumers

Front 61

norms

Back 61

collective desicions about what constitutes appropriate behavior

Front 62

brand choice congurence

Back 62

purchase of the same brand as members of the group

Front 63

reactance

Back 63

doing opposite of what group wants

Front 64

coercive power

Back 64

the extent to which the group has the abailit to deliver rewards and sactions