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44 Cards in this Set

  • Front
  • Back
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchange values that satisfy individual an organizational objectives.
Marketing (1985 definition - Best applicable definition)
When survey takers give surveyors answers that they want to give the surveyors, typically ones that aren't the truth.
Social Desirability Theory
Different halves of the brain are looking at different things is...
Lateral Hemispherization
Does sex sell?
We don't know! Trick question!
The ethical downside treating someone as an object. Violence becomes inevitable when a woman becomes a thing.
Objectification
What happens when you put women on a pedestal?
Idealization and envy.
Sexual Stereotyping traits for a woman:
Quiet, Vulnerable, Frail
Sexual Stereotyping traits for a man:
Silent, strong, fit
Below absolute threshold
Subliminal
Above absolute threshold
Supraliminal
Who was James Vicary?
Ran a theatre. Edited films to say "DRINK COKE. EAT POPCORN." at .003 seconds every 5 seconds. Told everyone that Coke and popcorn sales increased after that. Was a big fat liar.
Consciousness is what?
Limited, selective, linear, transient.
Who was Robert Zajonc?
Zajonc (Rhymes with science) used a tachistoscope at 1/1000 a second to show shapes to people, then had them rate them.
Who was Howard Shevrin?
Used words to measure brainwave activity. Determined that bad words made an impression "Kill," "Slaughter," "Death," etc.
Does a person who encounters a bear in the woods see the bear, feel afraid, and begin to run? Or does he feel afraid and start running before he is aware of the bear?
Fight or Flight response. Our bodies naturally sense danger (the amygdala) and so we grow afraid, then run before seeing the bear.
What reacts to fearful situations?
The amygdala.
What does "amygdala" stand for?
Almond
What does the amygdala react to?
Fearful situations
What are the Substantia Innominata?
The circuitry that runs from the amygdala to the cerebral cortex that transfers the signal.
What does "Substantia Innominata" mean?
Unknown Substance
When does learning NOT take place?
When there are no Substantia Innominata present.
Mice were used to test what property of our brain?
Whether the substantia innominata allow learning or not. It proved that without the substantia innominata, the mice didn't remember anything. "Shock Test."
What is Elaborative Rehearsal?
The silent repetition of information, or relating new information to old information in order to make it more meaningful.
What is encoding?
The process by which we select and assign a word or visual image to represent a perceived object.
What is storage when addressing memory?
How we organize and reorganize the information in going from the short-term memory store to the long-term memory store.
What is semantic storage?
Info that is stored according to significant concepts.
What is episodic storage?
Info is stored in the order it is acquired.
What is retrieval when addressing memory?
The process by which we recover information from long-term memory storage.
What is a "Flashbulb memory?"
A piece of information you can remember when you think about a specific event or time. I.E: Kennedy Assassination, 9-11 attacks.
What is the Activation Model of Memory?
Depending on the nature of the information processing task, different levels of processing occur that activate some aspects of memory rather than others, sometimes referred to as Depth of Processing, or Hierarchical Model of Memory.
What are Knowledge Structures?
Memory storage units comprised of nodes and associative links.
What are nodes?
A concept related to a larger category.
What are associative links?
They form between nodes as an associative network is developed.
What is an evoked set?
It is when a consumer is cued for a product category, the consumer then recalls brands in that category.
What is the task of a new brand?
To position itself in the product category by providing cues that indicate the appropriate place.
What is "recall" when pertaining to memory?
When a person is NOT shown an advertisement again, but asked to remember it.
What is "recognition" when pertaining to memory?
When a person IS shown an ad for a second time.
What is vampire creativity?
When an advertisement is so creative you don't remember the product name.
What does an fMRI do?
It watches how the brain functions. A person is hooked up to a machine, is given a task to do, and the experimenter watches the brain activity.
Who was William James?
Studied emotion. Posed the question about the bear in the woods.
What is a recognition test?
When asked if you remember the advertisement. If you say yes, they begin questioning you. This is part of the Burke test.
What is a recognition test?
When asked if you remember the advertisement. If you say yes, they begin questioning you. This is part of the Burke test.
What is a recognition test?
When asked if you remember the advertisement. If you say yes, they begin questioning you. This is part of the Burke test.
What is a recognition test?
When asked if you remember the advertisement. If you say yes, they begin questioning you. This is part of the Burke test.