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14 Cards in this Set
- Front
- Back
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----- is a construct of a customers mind that depicts how they view particular brands next to alternatives of their competitors
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perceptual mapping
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individuals are usually somewhat more aware of their ---- needs than they are of their ---- needs
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physiological; psychological
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the needs for food, air , water, clothing and shelter are examples of ------- needs.
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innate
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the driving force within individuals that impelled them to action is:
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motivation
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effective positioning directly affects
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brand awareness and promotes favorable recognition of the brand
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pride, fear, affection and status are examples of.
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emotional motives
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the inner psychological characteristics that bothvdetermine and reflect how a person responds to their environment compose a persons:
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personality
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is this true of ND? increasing prices below consumers JND is likely to go unnoticed by consumers
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yep
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is this true of JND? Changing a companies logo to an extent just below consumer JND allows companies to update their image without losing their ready recognition.
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true
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in the study of personality which of the following three distinct properties are of central importance?
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personality reflects individual differences; personality is consistent and enduring; and personality can change
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------ is a concept related to perception. people actively seek out messages that they find pleasant and actively avoid painful or threatening ones
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selective exposure
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marketers take advantage of ----- when the extend a brand name associated with one line of products to another.
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the halo effect
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according to Freud we are driven to action by the internal forces of the --- and constrained by the external forces of the ---, while the --- represents the individuals conscious choices of conformity and noncomformoty.
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ID; SUPEREGO; EGO
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individuals act and react on the basis of ---- , not the basis of ---
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their perceptions; objective reality
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