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17 Cards in this Set
- Front
- Back
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Brand essence refers to:
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The core concepts or characteristics for which a product or service is recognized
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Co-branding refers to:
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aligning your artist/tour with an existing brand that reaches a similar demographic
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A boilerplate of a press release includes:
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a short paragraph describing your company's products, service, and history
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Competitive advantage refers to:
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offering your customers greater value than your competiors by offering lower prices, by providing greater benefits, by providing better service
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What can help focus your publicity research?
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Defining your musical identity, describing your ideal fan, determining how to get access to your fans
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Is Guerrilla marketing limited by traditional marketing tactics?
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NO!
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What does Bob Baker suggest you do for media presence
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Don't just stick to MYSPACE
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What provides motivation for the media to cover a story?
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Content that educates and entertains, Being first to introduce a new artist, technology, etc. Being part of the buzz, A witty or creative angle
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What is the "long tail"?
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leveraging the combined value of modest sellers instead of focusing on hits
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Advantage and Disadvantage of T.V.
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Large Audience
Diluted Demographics |
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Advantage and Disadvantage of Radio
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Target Market
Background Media |
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Advantage and Disadvantage of Print
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Lasting Message
Easily Overlooked |
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Advantage and Disadvantage of Internet
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World Wide 24/7
Tremendous Competition |
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Why does CD Baby's Derek Sivers suggest that an artist proudly "exclude some people" in their marketing and publicity research?
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Promotional campaigns should focus on targeting ideal fans
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The Cartoon Network stunt for Adult Swim and Aqua Teen Hungerforce is an example of:
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Guerrilla marketing, which pushes the limits of what current society will allow
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5 Do's of a great company/band/artist website
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Have your own domain, proof read text, provide contact info, allow easy navigation, test before going live
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5 Don'ts of a great company/band/artist website
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Overuse text, have an outdated page, don't be under construction, don't use more than 3 fonts, don't use hard to read font's
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