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9 Cards in this Set

  • Front
  • Back
initial public stock offering (IPO)
first time a firm sells stock to the public
pure play
firm the focuses on a specific product, service, or business model
long tail
refers to an extremely large selection of content or products; phenomenon whereby firms can make money by offering a near-limitless selection
collaborative filtering
classification of software that monitors trends among customers & uses this data to personalize an individual customer's experience
churn rate
rate at which customers leave a product or service
crowdsourcing
act of taking a job traditionally performed by a designated agent (usually an employee) & outsourcing it to an undefined generally large group of people in form of an open call
atoms to bits
idea that many media products are sold in containers for bits; "atoms" of a container aren't necessary as the internet offers fast wireless delivery of same goods
windowing
industry practice whereby content is available to a given distribution channel for a specified time period or "window" usually under a different revenue model (i.e. ticket sale, purchase, license fee)
coopetition
when firms find themselves in situations where they are both competitors & collaborators; "frenemies"