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9 Cards in this Set
- Front
- Back
initial public stock offering (IPO)
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first time a firm sells stock to the public
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pure play
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firm the focuses on a specific product, service, or business model
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long tail
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refers to an extremely large selection of content or products; phenomenon whereby firms can make money by offering a near-limitless selection
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collaborative filtering
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classification of software that monitors trends among customers & uses this data to personalize an individual customer's experience
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churn rate
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rate at which customers leave a product or service
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crowdsourcing
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act of taking a job traditionally performed by a designated agent (usually an employee) & outsourcing it to an undefined generally large group of people in form of an open call
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atoms to bits
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idea that many media products are sold in containers for bits; "atoms" of a container aren't necessary as the internet offers fast wireless delivery of same goods
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windowing
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industry practice whereby content is available to a given distribution channel for a specified time period or "window" usually under a different revenue model (i.e. ticket sale, purchase, license fee)
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coopetition
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when firms find themselves in situations where they are both competitors & collaborators; "frenemies"
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