Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
27 Cards in this Set
- Front
- Back
|
What could Allen Iverson have done better when talking about skipping practice?
|
Have the team PR specialist help him prepare a message.
|
|
|
Who coined the term Public Relations?
|
Thomas Jefferson
|
|
|
What was Professor Waltons inner-city PR project?
|
A meals program with high nutrition for poor children
|
|
|
How long is the typical campaign ad?
|
30 seconds
|
|
|
Name one of the two reasons for people not voting?
|
Negative advertising makes the public disenchanted with both candidates. Negative advertising may discourage supporters of the candidate who is attacked. For a supporter reacting to negative information, dropping out may be easier than switching to the attacker.
|
|
|
What are the short term effects of negative campaign ads?
|
Short-term, the attack campaigns get voter attention that may sway enough votes in the cadidate or party's favor.
|
|
|
What are two major forms of stereotypes in the media?
|
racial and gender
|
|
|
Why do movies portray stereotypes?
|
To facilitate plot development
|
|
|
Why do newspapers portray stereotypes?
|
to allow audiences to call upon past experiences.
|
|
|
What is demand creation?
|
Using an external message to drive people to feel a need or want
|
|
|
What does it mean to mirror or shape society?
|
Mirroring society means advertising reflects society for what it already is. Shaping society means new ideas and practices are being introduced.
|
|
|
What groups do critics say advertising has affected most strongly?
|
children and young teenagers
|
|
|
What is conglomeration?
|
Conglomeration involves a process of mergers, acquisitions, and buyouts that consolidates the ownership of the media into fewer and fewer companies.
|
|
|
Which is the biggest conglomerate?
|
AOL Time Warner
|
|
|
What do we need to do to not be negatively affected by Media Conglomeration?
|
Be informed!
|
|
|
What was the first move by the US Government to restrict freedom of speech?
|
The sedition act
|
|
|
Which countries and areas were touched on in the "What's the Cost Abroad" section of the presentation?
|
Post WWII Europe, China, Burma, Israel
|
|
|
What is the cost of freedom of speech in America today?
|
Tolerance
|
|
|
What is the economics of attention?
|
The value of your attention. What advertisers do to gain your attention. The theory that attention is a scarce commodity and can be allocated.
|
|
|
Please give examples of how marketers try to manipulate us in order to acquire our attention?
|
Colorful advertising, reinvention of products, personalization, stylization, sexual appeal, slogans, etc.
|
|
|
Why is it important to be media lieterate in our time and world?
|
So we won't be deceived by subliminal messages. We need to educate ourselves on how the media tries to get our attention.
|
|
|
What is one way that TV is harmful to a child's creativity?
|
Can get in the way of exploring, learning, and time with parents and others. Decreases attention persistence and tolerance.
|
|
|
How does the amount of TV watched affect the amount children read?
|
The more TV kids watched, the worse they did in subjects like reading.
|
|
|
Boredom is the empty space necessary for ___________.
|
creativity
|
|
|
Editing should maintatin the integrity of the photographic images ________ and ________.
|
content and context
|
|
|
List three ways photographs can be manipulated to deceive the public.
|
manipulating/altering, compositing, staging the scene
|
|
|
Discuss the carious ways photojournalists can maintain the integrity and authenticity of their photographs.
|
Do not deceive the audience, follow ethical guidelines, moral discretion, consider the audience and subjects in photo.
|
