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21 Cards in this Set
- Front
- Back
It is widely used to depict any idea; thought or a concept in a simpler way through diagrams, pictorial representations etc. |
Model |
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●Conceptual representation that is used to explain the communication process.●Each model offers a different perspective on the communication process. |
Model of Communication |
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3 General Types of Communication Models |
1.Linear 2. Interactive 3. Transactional |
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Presents communication as a one-way activity in which information flows from the sender to the receiver |
Linear Communication Model |
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Shows only a _____ receiver |
passive |
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____ is not part of Linear Communication Model |
feedback |
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Anong elements lang included sa Linear? |
Sender, Message, Receiver |
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The golden rule to excel in publicspeaking, seminars, lectures where the sender makes his point clearby designing an impressive content, passing on the message to thesecond part and they simply respond accordingly. |
Aristotle Model of Communication |
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believes that for effective communication to take place, the source and the receiver need to be on the same level. source and receiver should be similar |
Berlo's SMCR Model of Communication |
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ano meaning ng SMCR? |
Source Message Channel Receiver |
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Berlo's SMCR Model of Communication doesn't have _____ and _____ |
feedback and noise |
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• Presents communication as a simultaneous activity • Takes into account that communicators react to the situationbased on their own background • The diverse perceptions and backgrounds of the communicatorsinfluence their response to a particular communication situation. |
Transactional Communication Model |
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In ___, _______ was an _______ and _____ was an ______ |
- 1948 - Shannon - American Mathematician, ElectronicEngineer - Weaver - American scientist |
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both of them join together to write an article in “__________"called “_______” and also calledas “______”. |
- Bell System Technical Journal - A Mathematical Theory of Communication - Shannon-Weaver model of communication |
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1. One of the simplest model and its general applied in various communication theories2. The model which attracts both academics of Human communication and Informationtheorist to leads their further research in communication |
Shannon-Weaver Model of Communication |
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This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. |
Shannon-Weaver Model of Communication |
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In ___, _____ created the transactional model of communication tounderstand basic interpersonal communication. |
- 1970 - Dean C. Barnlund |
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3 Types of Cues according to Barnlund |
- Public Cues (physical/environmental) - Private Cues (private objects of the orientation/senses of a person) - Behavioral Cues (nonverbal and verbal) |
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• Shows communication as a two-way activity• The sender and the receiver have the same role in the activity: eitherone comes up with an idea, sends a message, and reacts to it.• Involves feedback• May also include noise, an element that affects the interpretation of themessage |
Interactive Communication Model |
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The Shannon-Weaver model was criticized because it assumed that communication always occurred linearly. _____ (____) felt that it was important to notice the impact of messages. |
- Wilbur Schramm (1954) |
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• Schramm’s model regards communication as a processbetween an encoder and a decoder. • Most importantly, this model accounts for howpeople interpret the message. |
Early Schramm Model |