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21 Cards in this Set

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It is widely used to depict any idea; thought or a concept in a simpler way through diagrams, pictorial representations etc.

Model

●Conceptual representation that is used to explain the communication process.●Each model offers a different perspective on the communication process.

Model of Communication

3 General Types of Communication Models

1.Linear


2. Interactive


3. Transactional

Presents communication as a one-way activity in which information flows from the sender to the receiver

Linear Communication Model

Shows only a _____ receiver

passive

____ is not part of Linear Communication Model

feedback

Anong elements lang included sa Linear?

Sender, Message, Receiver

The golden rule to excel in publicspeaking, seminars, lectures where the sender makes his point clearby designing an impressive content, passing on the message to thesecond part and they simply respond accordingly.

Aristotle Model of Communication

believes that for effective communication to take place, the source and the receiver need to be on the same level. source and receiver should be similar

Berlo's SMCR Model of Communication

ano meaning ng SMCR?

Source


Message


Channel


Receiver

Berlo's SMCR Model of Communication doesn't have _____ and _____

feedback and noise

• Presents communication as a simultaneous activity



• Takes into account that communicators react to the situationbased on their own background


The diverse perceptions and backgrounds of the communicatorsinfluence their response to a particular communication situation.

Transactional Communication Model

In ___, _______ was an _______ and _____ was an ______

- 1948


- Shannon


- American Mathematician, ElectronicEngineer


- Weaver


- American scientist

both of them join together to write an article in “__________"called “_______” and also calledas “______.

- Bell System Technical Journal


- A Mathematical Theory of Communication


- Shannon-Weaver model of communication

1. One of the simplest model and its general applied in various communication theories2. The model which attracts both academics of Human communication and Informationtheorist to leads their further research in communication

Shannon-Weaver Model of Communication

This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication.

Shannon-Weaver Model of Communication

In ___, _____ created the transactional model of communication tounderstand basic interpersonal communication.

- 1970


- Dean C. Barnlund

3 Types of Cues according to Barnlund

- Public Cues (physical/environmental)


- Private Cues (private objects of the orientation/senses of a person)


- Behavioral Cues (nonverbal and verbal)

• Shows communication as a two-way activityThe sender and the receiver have the same role in the activity: eitherone comes up with an idea, sends a message, and reacts to it.• Involves feedback• May also include noise, an element that affects the interpretation of themessage

Interactive Communication Model

The Shannon-Weaver model was criticized because it assumed that communication always occurred linearly. _____ (____) felt that it was important to notice the impact of messages.

- Wilbur Schramm (1954)

Schramm’s model regards communication as a processbetween an encoder and a decoder. Most importantly, this model accounts for howpeople interpret the message.

Early Schramm Model