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150 Cards in this Set
- Front
- Back
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Cultivation theory
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media defines the world for us
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Wilbur Schramm
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empirical research 1960s content analysis model (numbers to analyze violence)
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Marshall McLuhan
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the medium is the message
global village |
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whole book of psalms 1644
Poor Richards Almanack 1732 Ben Franklin |
first books in america
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A christmas carol, dickens, 1843
uncle tom's cabin, stowe, 1851 |
important 19th century books
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Bartlesman Ag
Pearson News Corporation Time Warner |
Major book publishers
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publick occurences both foreign and domestick 1690, benjamin harris
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first newspaper in america
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The new york sun
benjamin day 1833 |
first major daily paper
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rise of yellow journalism (joseph pulitzer)
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late 1800s newspaper trend
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Nellie bly
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around the world in 80 days
reporter used stunt reporrting |
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William Randolph Hearst
San Francisco Examiner |
Newspaper tycoon
early 1900s late 1800s |
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Bob Woodward and Carl Bernstein
Washington post |
cracked the watergate scandal
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gannett
mcclatchy |
largest newspaper chains
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elite
popular specialized |
magazine evolution
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american magazine, andrew bradford
general magazine, ben franklin |
early american magazines 1741
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ladies home journal 1883
cyrus curtis |
early general interest, mass circulation magazines
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Henry Luce 1923
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Time Magazine
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Time Warner (time, sporst illustrated, people)
Conde Nast (vogue, vanity fair) Hearst (womens mags) |
Top magazine publishers
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Heinrich Hertz 1887
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radio waves discovery
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Marconi
British- 1897 american- 1899 |
wireless telegraphy
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Reginal Aubrey Fessenden
1906 |
first voice broadcast
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lee de forester
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audion first vacuum tube
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wireless ship act of 1910
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every ship to have radio
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radio act of 1912
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radios on ships must be manned 24/7
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david sarnoff
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headed both NBC and RCA for many years
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music box memo
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1915 software-music-to sell hardware-radio
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Radio Corporation of America partners
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1919, GE, Westinghouse, AT&T, United Fruit
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Early programing, the farmers station
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1920, KDKA, Pittsburgh
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first broadcast commercial
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WEAF, NY 1922
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Radio act of 1927
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Federal Radio Commission
public interest, convenience or necesity |
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Golden Age of Radio
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1930-50
ma perkins, amos and andy, bob hope, bing crosby |
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radio in the 1930s
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big band music
crossley ratings |
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Edward R. Murrow
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Here it Now
London bombings |
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Gordon McLendon
Top 40 KLIF Dallas |
formatted radio
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transistor radio
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1954
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Alan Freed
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father of rock and roll
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FM radio
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Edwin Armstrong
1939 |
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Muybridge 1878
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Motion picture experiments (stanford)
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Celluloid Film
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Goodwin 1887
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Continuous roll film
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eastman 1888
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movie devices credited to eddison
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kinetograph
kinetoscope W.K.L. Dickinson |
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Image projector
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Leprince, 1888>Jenkins, 1896>Eddison (vitascope)
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Kuleshov effect
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the artful juxtaposition of images to convey meaning or evoke an emotion
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Sergei Eisenstein
The battleship potemkin 1925 |
Soviet Social Realism
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first talkie
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the jazz singer 1927
warner brothers |
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the great train robbery
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Edwin S. Porter 1903
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first modern feature film
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D.W. Griffiths
The Birth of A Nation 1915 |
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german expressionism
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the cabinet of dr. calagari 1919 wiene
metropolis 1926 fritz lang |
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french surrealism
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1930s--rejected tyranny of reason
An andalusian dog 1928 Bunel and Dali |
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Italian Neorealism
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everyday problems
rossellini 1945 rome, open city vittorio de sica 1948 bicycle theif |
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french new wave
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signature style in films
Truffaut 1959 the four hundred blows godard 1961 a woman is a woman |
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supernatural horror films in 1930s-40s
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Frankenstein 1931 boris karloff
dracula 1931 bela lugosi |
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Paramount decision
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1948 broke up oligopoly of MGM and paramount
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1975 Jaws
Steven Spielberg |
ushered in era of special effects and blockbusters
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first radio network
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1923 AT&T connected NY and boston
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rise of CBS in radio
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William Paley 1927, bought CBS, stole Jack benny and groucho marx from NBC
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golden age of photojournalism
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1940s Margaret Bourke-White
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New yorker
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Harold ross 1925
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telecommunications act of 1996
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required all tv sets starting in 1998 to have a v-chip in them
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sweeps months
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november february may july
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top TV rating companies
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Arbitron
Nielsen |
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rating
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percentage of all homes with TVs that are tuned to a particular station at a particular time
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share
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percentage of homes in which the TV is in use and tuned to a certain station
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public broadcasting act of 1967
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set up PBS (public broadcasting service)
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NET formed (National Education Television)
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1959
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satellites are used for mass communication
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1970s
geostationary |
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first superstation
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Ted Turner 1976
Atlanta UHF station--WTBS |
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betamax introduced by sony
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1975
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first pay cable channel
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HBO (Time)
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Cable TV in the 1950s
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CATV---cable in the 1970s
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TV economic golden age
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1960-80
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public TV established
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1967
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father of network TV
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Camel Cavalcade of News
John Cameron Swayze 1947-56 CBS |
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Disney programming for ABC
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Disneyland 1954
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ATT completed hooking networks to affiliates (TV)
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1951
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Network TV golden age
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1948-58
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Dumont programming
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Cavalcade of Stars (Woody Allen, Mel Brooks)
The Honeymooners |
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standard for TV programs
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525 lines 30 frames/second
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formal initiation of commercial TV
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1939 NY World's Fair
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first president to appear on TV
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franklin roosevelt
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Early Sci-Fi films
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Trip to the moon 1902
Melies (French) |
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Eddisons of Europe
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Lumiere Bros
Pathe Bros |
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first attempt by actors to take control of their films
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1919 United Artist Studios
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Late Silent Era films/actors
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Gold Rush-1925 Chaplin
Wings-1927 Clara Bow |
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First film with synchronized music and sound effects
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Don Juan
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The Western
director/actor/movie |
John Ford--Stagecoach
John Wayne |
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The Maltese Falcon
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Film Noir
John Huston |
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7 major film studios
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warner bros, Universal, Paramount, Disney, Sony, 20th Century Fox, Dreamworks
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mccarthy is from
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wisconsin
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The Iconoscope
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Vladimir Zworykin
1923 TV camera |
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Won patent battle against NBC
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Philo T. Farnsworth
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first major televised event
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1947 world series (4 cities--3.9 million viewers
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FCC freeze on license applications
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1948-1952
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Fox News
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launched in 1997 by Roger Ailes
feistiness of talk radio |
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CNN
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launched in 1970 by Ted Turner (Superstation WTBS)
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first all news radio station
first successful all news station |
1960 KFAX (San Francisco)
1964 WNUS (Chicago) |
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radio able to demonstrate its advantages over slow-moving print media
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1948 presidential election-Truman won
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Biltmore agreement
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1933 CBS, NBC, AP
only 2 5-min news broadcasts a day not before 930am or 9pm no bulletins/breaking news no sponsors |
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top radio newscasters
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Lowell Thomas NBC
H.V.Klatenborn CBS |
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popular radio gossip columnist
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Walter Winchell
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first radio news-cast of significance
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(lee de forester--1916, hughes instead of wilson)
Frank Conrad 1920 presidential election Harding |
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first newsreel shown in a theatre
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1909
Paris Charles Pathe |
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one of the most critically acclaimed newsreel series
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Time---The March of Time
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Murrow documentaries
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Harvest of Shame
The Case Against Milo Radulovich |
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longest running primetime show in history
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60 minutes
1969-present |
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geostationary satelites
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arthur c clark
E-T relays 1945 |
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WTBS
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1976 Ted Turner
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Texaco Star Theatre
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Milton Bearle 1950s
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The Ed sullivan show
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The Beatles
Feb. 9, 1964 |
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all networks began broadcasting in color
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1966
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1960's TV programming
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The Smothers Brothers
Laugh-In |
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I Love Lucy started the
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3 camera technique
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Gramaphone
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Emil Berliner 1888
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Victor Talking Machine Co.
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1901--later RCA
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music licensing firms
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ASCAP and BMI
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jukebox
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1927
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Early Rock
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Bill Haley and the Comets
Elvis Presley (Sam Phillips) **Sun Studios |
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Stereo Sound
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1930s widespread in 1950s
33 1/3 records (LP) 1947 |
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Strawberry Fields Forever
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1967
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3 axioms of AD/PR
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image is everything
perception is reality REPETITION |
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Advertising
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Control identifiable persuasion through the mass media
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ancient greek teachers of rhetoric
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sophists
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Sir Walter Raleigh
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1548, persuaded settlers to come to Roanoke
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Phineas T. Barnum
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circus "the greates show on earth"
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"old Hickory"
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Andrew Jackson 1828 election
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first publicity agency
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Boston Publicity Bureau 1900
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Father of modern PR
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Ivy Lee
early 1900s |
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CPI
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Woodrow Wilson 1917
headed by George Creel |
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coined the term PR counsel
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Edward/Doris Bernays in Crystallizing Public Opinion 1923
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1929 Bernays PR
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Torches of Freedom March
Light's Golden jubilee |
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OWI--office of war info
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Franklin D. Roosevelt 1942
promote WWII |
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PR Society of America
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replaced USIA in 1947
first code of ethics in 1950 |
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ad broker early to mid 1800s
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Volney Palmer 1841=ad business
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first modern ad agency
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N W Ayer and Son 1869
Frances Wayland Ayer |
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Adverstising code of ethics
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1924 American assoc of ad agencies
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fake doctor/ medicine promotd over radio
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john Brinkley
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first TV commercial
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Bova watches 1941
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replaced bulky computer tubes with transistor tubes
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bell telephone laboratories 1947
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integrated circuit
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1959
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US Department of Defense completed its national system of computers, ARPANET in
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1969
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first successful general interest online service
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1979 Compuserve
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Word Wide Web
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Tim Berners Lee 1989--
public in 1993 |
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Mosaic
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first we browser 1993
Marc Andreessen |
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YouTube
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2005
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4 major recording industries
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Sony/BMG
EMI Warner Universal |
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CDs introduced
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1982
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first to use illustrations in newspaper ads
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Ben Franklin
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Image advertising (Tony the Tiger, Marlboro Man)
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Leo Burnett
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TV advertisers
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Bill Bernbach
David Ogilvy |
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2 major ad agencies
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J. Walter Thompson
McCann Erickson |
