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33 Cards in this Set
- Front
- Back
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A structured symbol system of signs, sounds, gestures and marks used to create and share meaning.
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Language
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Suggests that status and power are linked.
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Muted group theory
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Move between language cultures.
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Style switch
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The four elements of language are:
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Sound
Words Grammar Meaning |
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Specific tangible objects we can actually experience.
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Concrete words
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Symbols for intangible ideas, concepts, qualities, or relationships such as liberty,freedom, love, or even thought.
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Abstract words
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Unique usage of words by a specific group.
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Jargon
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Language used by group members to keep meaning unique to that particular group.
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Slang
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Words used to "soften" meaning.
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Euphenisims
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Deliberate misuse of language to distort meaning.
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Doublespeak
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Refers to what happens when what the listener hears and understands is not what the speaker means.
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Bypassing
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The theory that language determines thought.
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Linguistic determinism
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The theory that people from different language communities perceive the world differently.
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Linguistic Relativity
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Language helps us think. Culture and language are bound together.
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Spapir Whorf theory
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Symbols that stand for objects and concepts?
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Words
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Words whose meanings can not be understood by the ordinary usage?
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Idioms
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Rules that govern how words are put together to form phrases and sentences.
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Grammar
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The study of meaning, or the association of words with ideas, feelings, and context.
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Semantics
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The ordinary kind of communicating people do in their everyday lives.
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Everyday talk
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The objective meaning of a word--the standard dictionary definition.
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Denotation
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The subjective meaning of a word---what the word suggests because of feelings or associations it evokes.
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Connotation
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The neglect of individual differences and overemphasis of similarities.
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Indiscrimination
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A technique to reduce indiscrimination by identifying the specific persons, ideas, events, or objects a statement refers to.
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Indexing
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A form of indexing that sorts people, events, ideas, and objects according to time.
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Dating
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The tendency to view things in terms of extremes.
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Polarization
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Escalating conflict between two individuals or groups that results from their use of polar terms to describe and defend their perceptions of reality.
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Pendulum effect
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Language that does not discriminate against males or females.
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Gender inclusive language
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Language that creates sexual stereotypes or implies that one gender is superior to another.
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Sexist language
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A figure of speech in which a word or phrase relates one object or idea to another object or idea that are not commonly linked together.
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Metaphor
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A culture in which the meaning of the communication act is inferred from the situation or location.
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High context culture
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A culture in which the meaning of the communication act is inferred from the messages being send and not the location where the communication occurs.
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Low context culture
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Active, direct, and fresh language that brings a sense of excitement, urgency, and forcefulness to a message.
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Vividness
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Identifies and projects the speaker's feelings and makes the message more relevant to the listener.
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Verbal immediacy
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