Communication 200 Mid Term 1

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Theorist grounded in behavioral science approach communication how?

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Objectively

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Theorist grounded in the humanities approach communication through

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interperting text

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Earnest Bormann said Theory encompasses all....

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Careful, systematic, and self-conscious discussion and analyses of communication phenomena

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The objective approach and the interpretative approach differ in..

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starting point, method, and conclusion

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Scholars who do objective study are ...

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scientists

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Scholars who do interpretive study are concerned with..

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meaning

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Epistemology

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is the study of nature of knowledge

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Scientist assume that truth is

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singular

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Scientists have 3 topics at which they base there belief what are the 3 main points?

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1. reality is accessible through our senses.
2.Collectively, scientists can understand the world.
3. Good theores are mirrors of nature, true as long as conditions reamin the same.

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Interpretive scholars also seek truth but they are more tentatve about...

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the possiblity of revealing objective reality

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Interpretive scholars have 3 topics which they bse there belief what are the 3 main pts.

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1.truth is largely subjectiveL meaning is highly interpretive
2.Multiple meaings are acceptable
3.) Successful interpretations are those that convince others.

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Determinists

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argue that heredity and environment determine behavior

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Do scientists favor determinism for free will?

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determinism

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Determinists stress behavior shaped by..

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forces beyond our control or individual awareness

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Free will

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proponents maintain that human behavior is voluntary

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as free choice increases...

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predictability of behavior decreases

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Social scientists who value objectivity say that personal values...

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should not distor human reality.

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Interpretive scholars who seek to expand the range of free choice bring...

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values to bear upon texts.

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Scientists seek ______ and humanists strive for_______

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prediction;interpretation

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Do scientists favor quantifiable or qualitative?

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wuantifiable experiments and surveys

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Through experiments scientists seek to establish a...

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cause and effect relationship by manipulating an independent variable in a tightly controlled situation in order to determine its effect on a dependent variable and then measure the results

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Surveys relay on self-report data to ...

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discover who people are and what they think, feel, and intend to do

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Why do they still use survey data?

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survey's are more real life but its harder to support cause and effect.

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Do interpretivist prefer quantitative or qualitative?

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qualitative in order to analize and ethnography

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What are textual analyses used for?

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To describe and interpret messages

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increasingly text analyses ....

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expose and publicly resist dominant social ideologies

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Through ethnography,...

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participant-observers experienc ea cultures web of meaning

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Ernest Bormann

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theorist who gave the broad defination of communication.and theory of symbolic convergence

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Tony Schwartz

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Good at advertising developed the resonance principle of communication

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Resonance Principle of Communication

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advertising most effective when striking a responsive chord in members of the audience revoking stored experiences

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Stanley Deetz

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Comm. scholar who believes every comm theory has two priorities 1. effectivness 2. Participation

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Communication Theory

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An umbrella for all careful, systematic, and self-conscious discussion and analysis of communication phenomena

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Behavioral/ Social Scientists

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assume truth is singular and accessible through the senses, who assumes behavior has identifiable causes, who values objectivity and universal laws

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Interpretive scholars

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concerned with the web of meaning that constitutes human exstece. assumes multiple meanigs are accessible and meaning is connectd to the knowers values, human behavor is voluntary

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Interpretive scholarship

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the work of assigning meaning or value to communicative texts

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Epistemology

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the study of the origin, nature, method, and limits of knowledge

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Determinism

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the assumption that behavior is caused by heredity and environment

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Free Will

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the assumption that behavior is predominatly voluntary

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Experiment

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a research method that manipulates an independt variabe in a tightly controlled situation in order to judge its effect on a dpendent . establish cause and effect

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Independent variable

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a factor that is altered during a scientfic experiment to discover its effect on dependent variables

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Dependent Variable

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measured outcome that presumably is influenced or changed by the independent variable

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Survey Research

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research method that emplys questionnaires and face to face interviews to collect self report data demonstrating what people think feel and inted to do

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Textual Analysis

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a research method that describes and interprets the characteristics of any text

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Ethnography

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a method of participant observation designed to help a researcher experience a clurtures complex web of meaning.