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9 Cards in this Set
- Front
- Back
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Objects of desire
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wants and needs which act a symbol have symbolic value, such products are a statement about you and your statement
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Marxism > MARX
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commodity fetishism - products become worshipped as a sign of status - becomes divorced from its production and the people who made it, allienation
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Marxism > VEBLEN
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conspicuous consumption and conspicuous leisure consumption - cultural products and practices become status symbols
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Marxism > MARCUSE - Frankfurt school
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'one dimensional man'
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Marxism > BOURDIEU
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Habitus-taste is an indication of class, not seen as dependent on income/ cost but taste = cultural capital
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Marxist argument > BERNAYS
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'the engineering of consent' - manipulating people desires through advertising
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Consumerism > PATERSON
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savvy customer we have free choice to consumerather than being manipulated and controlled, the consumer knows the extent they are being manipulated and therefore can escape/evade such controls through appropriation
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Consumerism > DeCERTEAU
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idea of low key resistance
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Consumerism > HEBDRIGE
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we create our own identity by appropriating object5s for our own use.
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