Comm Media And Society Test 1

Front 1

Gatekeepers

Back 1

Media people who influence messages en route

Front 2

Harold Lasswell

Back 2

Narrative Communication Model - Who says what? In which Channel? to whom? to what effect?

Front 3

George Eastman

Back 3

Developed Celluloid Film. Kodak (likes K)

Front 4

Robert de Graaf

Back 4

Introduced the modern paperback which was called the pocket book; 25cents each

Front 5

Vitascope

Back 5

First film Projector (1895)

Front 6

Johannes Gutenberg

Back 6

Metallurgist who invented movable metal type in mid-1440s (invented the printing press)

Front 7

Joseph Maxfield

Back 7

Helped the technological progression towards the invention of the jukebox

Front 8

Concentric Circle Model

Back 8

Presents mass-communication as a pond ripple. The message is dropped into the pond, and the ripples represent the different influences on the message, the recipient and the sender

Front 9

Joseph Niepce

Back 9

Took the first photo in 1826

Front 10

Matthew Brady

Back 10

U.S. Civil War Photographer.

Photos of generals etc. before battle and dead confederate soldiers.

Photography as manipulation

Front 11

Philo Farnsworth

Back 11

Created the image dissector (breaks up picture into different sections to be sent like radio)

Sent the first television picture in 1927

Front 12

Halftone Printing

Back 12

Developed by Cornell University in 1870s

Divided photograph into a grid with each part of the grid having a raised dot. The bigger the dot, the more ink

Allowed images in newspapers

Front 13

Bay Psalm Book

Back 13

First printed book in the colonies

Front 14

Silver Halide

Back 14

1727 light causes silver nitrate to darken

Front 15

Geosynchronous Satellites

Back 15

Stay in same position over Earth as Earth rotates/revolves

Front 16

Thomas Edison

Back 16

Inventor of Phonograph

Hired William Dickson to invent Motion Picture Camera

Front 17

Lumiere Brothers

Back 17

Invented the motion picture camera/projector in France.

Smaller and could shoot, process, and project, unlike Dickson's

Front 18

William Dickson

Back 18

Developed first movie camera (kinetograph). Worked for Edison

Front 19

Semiconductor

Back 19

Transmits data in spurts(packets)

Resulted in massive changes in the way data was transmitted.

Front 20

ARPAnet

Back 20

Origin of the Internet. Originally only sharing text; essentially early email

Front 21

Diamond Sutra

Back 21

First printing technology 868 AD

Front 22

BBC Funding

Back 22

Programming set after funds are obtained in order to prevent government from controlling the media

Front 23

Mary Baker Eddy

Back 23

Founder of the Christian Science Church and Monitor

Front 24

Christian Science Monitor

Back 24

Response to the scandalous journalism of the time. Mission is to "injure no man, but to bless all mankind"

Front 25

Associated Press

Back 25

World's largest news gathering organization, a nonprofit and cooperatively owned by members of newspapers

Front 26

Legals

Back 26

Paid advertising required by law, usually verbatim government documents

Front 27

Benjamin Day

Back 27

Published the New York Sun

Front 28

New York Sun

Back 28

Sold on the streets of New York for a penny a copy

Front 29

Penny Press

Back 29

Penny a day newspaper and was affordable. Introduced in 1833

Front 30

CPM

Back 30

Cost per 1000

Front 31

Copyright (time)

Back 31

Books become public domain 70 years after the death of the author

Front 32

Trade books

Back 32

General-interest titles, including fiction and nonfiction.

ex: Harry Potter, etc.

Front 33

Advance

Back 33

Payment to author to tide them over until royalties come in.

Essentially an upfront gamble on the author

Front 34

Royalty

Back 34

Residuals paid to the original creating company or copyright holder

Front 35

Napster

Back 35

Pirating Music. Record industry loses tons of money. Shut down by the government.

Created by Shawn Fanning

Front 36

Shawn Fanning

Back 36

Creator of Napster

Front 37

Parents Music Resource Center

Back 37

Wanted to label records for explicit language.

Music industry decided it would label music that had questionable lyrics

Front 38

Gold Records

Back 38

Albums: 500k copies

Singles: 1 million copies

Front 39

Platinum Records

Back 39

Albums: 1 million copies

Singles: 2 million copies

Front 40

Postal Act of 1879

Back 40

Send pound of periodicals for a penny

Newspapers across the nation

Front 41

Top 40

Back 41

Formed by Gordon McGledon: top 40 songs from all genres

Front 42

Payola

Back 42

Pay for play on radio

Front 43

Emile Berliner

Back 43

Introduced a way to record sound onto a metal disc. Allowed for the production of copies. 1887

Front 44

Edward Murrow

Back 44

Radio news broadcaster. Broadcasted while bombs were blowing up in England to the U.S. during WWII

Front 45

AM Radio

Back 45

Amplitude Modulation

Prone to static. Travels great distance because it bounces back from ionosphere

Front 46

FM Radio

Back 46

Frequency Modulation

Line of sight. Short distances, but better sound

Front 47

Edwin Armstrong

Back 47

Inventor of the FM radio. Allowed for static free radio

Front 48

David Sarnoff

Back 48

Employee of Marconi(inventor of radio). Had the vision for radio as a medium of mass communication. Proposed advertising to fund radio.

NBC

Front 49

Joan Kroc

Back 49

McDonald's fortune

$200 million dollars to NPR endowment

Front 50

KDKA

Back 50

First Radio Station

Front 51

FRC

Back 51

Early predecessor of the FCC (communications regulation)

Front 52

WEAF

Back 52

First radio station to run advertisements

Front 53

Arbitron

Back 53

Radio listener survey company

Front 54

Hedy Lamarr (extra credit)

Back 54

Created hopping satellite. Actress

Front 55

Margaret Bourke-White (extra credit)

Back 55

Siberian Photo

Front 56

Joe Leblond (extra credit)

Back 56

Cajun hi- first record in Sugar Hill

Front 57

Hippolyte Bayard (extra credit)

Back 57

Portrait of a dying man

Front 58

David Geffen(extra credit)

Back 58

1st billionaire in Hollywood

Front 59

William Randolph Hearst(extra credit)

Back 59

Owns the Houston chronicle. Hearst Corporation

Front 60

Picture of old guy March 1923. (extra credit)

Back 60

First time magazine cover

Front 61

Semantic Noise

Back 61

Miscommunication(stuttering, mispronunciation)

Front 62

Channel Noise

Back 62

When the message being delivered is interrupted by the medium of communication (static bc lightning)

Front 63

Environmental Noise

Back 63

Message being delivered is interrupted by the noise around the sender or receiver

Front 64

Informational Filters

Back 64

Don't have enough information needed to decode message (e.g. wrong language)

Front 65

Physical Filters

Back 65

Too tired, too much caffeine to focus, etc.

Front 66

Psychological Filters

Back 66

Predisposed to disagree or not listen to what someone says. Everyone has their own psychological filters.