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65 Cards in this Set

  • Front
  • Back

who owns media?

mostly corporate bussinesses

media must make money to stay in business

economic imperative

numerous sources of income

revenue stream

main source of income for media


what the audience pays (subscription)

circulation revenue

primary mass medias

print, electronic, chemical

defined by binding, regularity, content and timelines


one big company owns a bunch of smaller companies

vertical integration

narrowing a targeted audience, instead of advertising to the mass population.


the coming together of different types of media


major forces that cause the media to change

technology, money, power

communication you have with yourself

intrapersonal conversation

one to one conversation or with a small group

interpersonal conversation

tangible environment in which context takes place. can affect content and how you say the message.

physical context.

communication at one place may not be appropriate at another (funeral vs wedding, culture, society roles)

social-psychological context

time of day/in history communication takes place. i.e.: racial remarks being taken at different times

temporal context

beliefs values and ways that are shared among a group of people and passed down

cultural context

anything that interferes with you receiving a message


Interface that is both external to listener and speaker. screeching cars, messy handwriting

physical interference

created barriers within the speaker and listener. hearing loss, speech impairment

physiological (internal) interference

Someone who has preconceived notions, ideas and biases. Close-mindedness

physiological (mental) interference

when speaker and listener have language barrier, meanings, dialects

semantic interference

basic communication model created by____

shannon and weaver

when some messages seem louder than others


factors that affect amplification

status of sender/ repetition of message

is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. i.e.: ww2

hypodermic needle model

social scientists began discovering and demonstrating that media alone cannot cause people to change their attitudes and behaviors

minimalist effect theory

media affects individuals through opinion leaders

two step flow method

media affects individuals through complex interpersonal connections

multistep flow

phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is

gerbner mean world theory

a series of repeated actions has a greater effect than the sum of their individual sums

cumulative effects

examines long term effects of television

cultivation theory

minority opinion intimidated into silence

spiral of silence

one person overestimating the effect of media messages on other people

third person effect

media tell people what to think about, not what to think

agenda setting

how colors are defined on a screen


three types of info

public, private, personal belongings

the library is no longer just a place, it is becoming a concept

paradigm shift

the digital divide

not everyone can afford the technology

the process of which you learn the culture you were born


process of learning a different culture


what proves successful in one culture may not be in another

communication competence

high competition for success, power, and achievement. individually responsible


group needs are more important. cooperation


info is know by all participants, but not specifically stated

high context

info is explicitly stated/ written

low context

individual rights are more important than class and rank

low power distance culture

tendency to see others behaviors through your own culture filters, often as distortions of your own


communication between different cultures

intercultural communication

meaning found in dictionary


emotional meaning


both parties make an effort to help each other understand one another

principle of cooperation

saying what you know to be true

maxim of quality

staying on topic

maxim of relation

being clear and not ambiguous

maxim of manner

being as informative as possible to communicate the information

maxim of quantity

when you communicate, your primary goal is to make a peaceful relationship

principle of peaceful relations

to preserve the image of a person and not embarrass them or taint their image

principle of face-saving

staying modest

principle of self-denigration

acknowledging what someone else has said


blowing off the message


study of movement


touch communication


how people use space and distance in communicating


tone of voice (vocal qualities that aren't words)