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65 Cards in this Set
- Front
- Back
who owns media? |
mostly corporate bussinesses |
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media must make money to stay in business |
economic imperative |
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numerous sources of income |
revenue stream |
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main source of income for media |
advertising |
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what the audience pays (subscription) |
circulation revenue |
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primary mass medias |
print, electronic, chemical |
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defined by binding, regularity, content and timelines |
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one big company owns a bunch of smaller companies |
vertical integration |
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narrowing a targeted audience, instead of advertising to the mass population. |
demassification |
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the coming together of different types of media |
convergence |
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major forces that cause the media to change |
technology, money, power |
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communication you have with yourself |
intrapersonal conversation |
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one to one conversation or with a small group |
interpersonal conversation |
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tangible environment in which context takes place. can affect content and how you say the message. |
physical context. |
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communication at one place may not be appropriate at another (funeral vs wedding, culture, society roles) |
social-psychological context |
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time of day/in history communication takes place. i.e.: racial remarks being taken at different times |
temporal context |
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beliefs values and ways that are shared among a group of people and passed down |
cultural context |
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anything that interferes with you receiving a message |
noise |
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Interface that is both external to listener and speaker. screeching cars, messy handwriting |
physical interference |
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created barriers within the speaker and listener. hearing loss, speech impairment |
physiological (internal) interference |
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Someone who has preconceived notions, ideas and biases. Close-mindedness |
physiological (mental) interference |
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when speaker and listener have language barrier, meanings, dialects |
semantic interference |
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basic communication model created by____ |
shannon and weaver |
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when some messages seem louder than others |
amplification |
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factors that affect amplification |
status of sender/ repetition of message |
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is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. i.e.: ww2
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hypodermic needle model |
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social scientists began discovering and demonstrating that media alone cannot cause people to change their attitudes and behaviors
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minimalist effect theory |
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media affects individuals through opinion leaders |
two step flow method |
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media affects individuals through complex interpersonal connections |
multistep flow |
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phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is
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gerbner mean world theory |
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a series of repeated actions has a greater effect than the sum of their individual sums |
cumulative effects |
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examines long term effects of television |
cultivation theory |
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minority opinion intimidated into silence |
spiral of silence |
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one person overestimating the effect of media messages on other people |
third person effect |
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media tell people what to think about, not what to think |
agenda setting |
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how colors are defined on a screen |
rgb |
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three types of info |
public, private, personal belongings |
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the library is no longer just a place, it is becoming a concept |
paradigm shift |
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the digital divide |
not everyone can afford the technology |
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the process of which you learn the culture you were born |
enculturation |
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process of learning a different culture |
acculturation |
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what proves successful in one culture may not be in another |
communication competence |
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high competition for success, power, and achievement. individually responsible |
individualist |
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group needs are more important. cooperation |
collectivist |
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info is know by all participants, but not specifically stated |
high context |
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info is explicitly stated/ written |
low context |
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individual rights are more important than class and rank |
low power distance culture |
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tendency to see others behaviors through your own culture filters, often as distortions of your own |
ethnocentrism |
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communication between different cultures |
intercultural communication |
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meaning found in dictionary |
denotation |
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emotional meaning |
connotation |
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both parties make an effort to help each other understand one another |
principle of cooperation |
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saying what you know to be true |
maxim of quality |
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staying on topic |
maxim of relation |
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being clear and not ambiguous |
maxim of manner |
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being as informative as possible to communicate the information |
maxim of quantity |
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when you communicate, your primary goal is to make a peaceful relationship |
principle of peaceful relations |
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to preserve the image of a person and not embarrass them or taint their image |
principle of face-saving |
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staying modest |
principle of self-denigration |
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acknowledging what someone else has said |
confirmation |
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blowing off the message |
disconfirmation |
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study of movement |
kinesics |
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touch communication |
tactile |
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how people use space and distance in communicating |
proxemics |
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tone of voice (vocal qualities that aren't words) |
paralanguage |