Comm Exam 1

Front 1

who owns media?

Back 1

mostly corporate bussinesses

Front 2

media must make money to stay in business

Back 2

economic imperative

Front 3

numerous sources of income

Back 3

revenue stream

Front 4

main source of income for media

Back 4

advertising

Front 5

what the audience pays (subscription)

Back 5

circulation revenue

Front 6

primary mass medias

Back 6

print, electronic, chemical

Front 7

defined by binding, regularity, content and timelines

Back 7

print

Front 8

one big company owns a bunch of smaller companies

Back 8

vertical integration

Front 9

narrowing a targeted audience, instead of advertising to the mass population.

Back 9

demassification

Front 10

the coming together of different types of media

Back 10

convergence

Front 11

major forces that cause the media to change

Back 11

technology, money, power

Front 12

communication you have with yourself

Back 12

intrapersonal conversation

Front 13

one to one conversation or with a small group

Back 13

interpersonal conversation

Front 14

tangible environment in which context takes place. can affect content and how you say the message.

Back 14

physical context.

Front 15

communication at one place may not be appropriate at another (funeral vs wedding, culture, society roles)

Back 15

social-psychological context

Front 16

time of day/in history communication takes place. i.e.: racial remarks being taken at different times

Back 16

temporal context

Front 17

beliefs values and ways that are shared among a group of people and passed down

Back 17

cultural context

Front 18

anything that interferes with you receiving a message

Back 18

noise

Front 19

Interface that is both external to listener and speaker. screeching cars, messy handwriting

Back 19

physical interference

Front 20

created barriers within the speaker and listener. hearing loss, speech impairment

Back 20

physiological (internal) interference

Front 21

Someone who has preconceived notions, ideas and biases. Close-mindedness

Back 21

physiological (mental) interference

Front 22

when speaker and listener have language barrier, meanings, dialects

Back 22

semantic interference

Front 23

basic communication model created by____

Back 23

shannon and weaver

Front 24

when some messages seem louder than others

Back 24

amplification

Front 25

factors that affect amplification

Back 25

status of sender/ repetition of message

Front 26

is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. i.e.: ww2

Back 26

hypodermic needle model

Front 27

social scientists began discovering and demonstrating that media alone cannot cause people to change their attitudes and behaviors

Back 27

minimalist effect theory

Front 28

media affects individuals through opinion leaders

Back 28

two step flow method

Front 29

media affects individuals through complex interpersonal connections

Back 29

multistep flow

Front 30

phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is

Back 30

gerbner mean world theory

Front 31

a series of repeated actions has a greater effect than the sum of their individual sums

Back 31

cumulative effects

Front 32

examines long term effects of television

Back 32

cultivation theory

Front 33

minority opinion intimidated into silence

Back 33

spiral of silence

Front 34

one person overestimating the effect of media messages on other people

Back 34

third person effect

Front 35

media tell people what to think about, not what to think

Back 35

agenda setting

Front 36

how colors are defined on a screen

Back 36

rgb

Front 37

three types of info

Back 37

public, private, personal belongings

Front 38

the library is no longer just a place, it is becoming a concept

Back 38

paradigm shift

Front 39

the digital divide

Back 39

not everyone can afford the technology

Front 40

the process of which you learn the culture you were born

Back 40

enculturation

Front 41

process of learning a different culture

Back 41

acculturation

Front 42

what proves successful in one culture may not be in another

Back 42

communication competence

Front 43

high competition for success, power, and achievement. individually responsible

Back 43

individualist

Front 44

group needs are more important. cooperation

Back 44

collectivist

Front 45

info is know by all participants, but not specifically stated

Back 45

high context

Front 46

info is explicitly stated/ written

Back 46

low context

Front 47

individual rights are more important than class and rank

Back 47

low power distance culture

Front 48

tendency to see others behaviors through your own culture filters, often as distortions of your own

Back 48

ethnocentrism

Front 49

communication between different cultures

Back 49

intercultural communication

Front 50

meaning found in dictionary

Back 50

denotation

Front 51

emotional meaning

Back 51

connotation

Front 52

both parties make an effort to help each other understand one another

Back 52

principle of cooperation

Front 53

saying what you know to be true

Back 53

maxim of quality

Front 54

staying on topic

Back 54

maxim of relation

Front 55

being clear and not ambiguous

Back 55

maxim of manner

Front 56

being as informative as possible to communicate the information

Back 56

maxim of quantity

Front 57

when you communicate, your primary goal is to make a peaceful relationship

Back 57

principle of peaceful relations

Front 58

to preserve the image of a person and not embarrass them or taint their image

Back 58

principle of face-saving

Front 59

staying modest

Back 59

principle of self-denigration

Front 60

acknowledging what someone else has said

Back 60

confirmation

Front 61

blowing off the message

Back 61

disconfirmation

Front 62

study of movement

Back 62

kinesics

Front 63

touch communication

Back 63

tactile

Front 64

how people use space and distance in communicating

Back 64

proxemics

Front 65

tone of voice (vocal qualities that aren't words)

Back 65

paralanguage