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11 Cards in this Set
- Front
- Back
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Ritual View of Communication
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time
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transmission view of comm
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demographic/space
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social exchange theory
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wanted to maximize the profits of comm and limiting the losses
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compariosn level
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ideal
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comparison level of alternatives
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real life situations. (which is better for me)
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elaborate codes
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go into detail and explanation because it is needed and expected
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restricted codes
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you have to kno the code in order to understand the message. ex-grafitti
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comic frame
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something is learned by society
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tragic frame
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nothing is learned
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scapegoating
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"ritually cleanse" society by blaming someone else
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homoeroticism
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same sex tendencies
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