• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/25

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

25 Cards in this Set

  • Front
  • Back
Functions of Mass Media (4)
Surveillance
Correlation
Cultural Transmission
Entertainment
Surveillance function (definition)
broadcast and print journalism; media serves as watchdog around the world
Cultivation Theory (definition)
your perception of reality is skewed from TV only (associated with Surveillance function)
Mean World Syndrome (definition)
that we perceive the world to be worse than it really it
Correlation function (definition)
how people understand how they fit into the larger context of society through polling, PR, political messages, ads
Spiral of Silence (definition)
if you feel you're in the minority you're much less likely to state your opinion because you're afraid of isolation or rejection
Another name for the Entertainment function
Diversion function
Subdivisions with Entertainment (Diversion) function (4)
Relaxation
Stimulation
Escape-ism
Release
Types of convergence (3)
Technological
Economic
Cultural
Groups within Diffusion of Innovations
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Economic convergence (definition)
media is forming big conglomerates
Technological convergence (definition)
all the different forms of media are being fused into different forms of technology
Cultural convergence (definition)
media is introduced to a culture and the culture starts changing because of that media
Types of Cultural Imperialism (3)
Polarization
Homogenization
Hybridization
Factors shaping media content (3)
Demassification
Media Bias
Agenda Setting
Uses and Gratifications Theory (definition)
what people do with the media as opposed what it does to them
Assumptions of the Uses and Gratifications Theory (3)
Purpose
Articulation
Patterns
Media Dependency Theory (definition)
the more the person becomes dependent to fulfill their needs, the more they're going to access it
Social/cultural implications of digital media (6)
Pervasive
Fluid
Active Audiences
Transparency & Reputation
Privacy
Digital Divide
Theory associated with Correlation function
Spiral of Silence
Theory associated with Surveillance function
Cultivation Theory
Theory associated with Cultivation Theory
Mean World Syndrome
Theory associated with Technological convergence
Diffusion of Innovations
Theory associated with Cultural convergence
Cultural Imperialism
Theory associated with Digital Divide
Knowledge Gap Hypothesis