Comm 100 Exam 1

Front 1

What are the different interactions between entities?

Back 1

1. People to people

2. People to animals

3. People to technology

Front 2

Interpersonal communication

Back 2

Interacting face to face

Front 3

Intrapersonal communication

Back 3

Internal dialogue

Front 4

Feedback

Back 4

Messages that return from receiver to sender

Front 5

Noise

Back 5

Any interference with the communication process

Front 6

Mediated communication

Back 6

Communication that travels through any medium other than face to face

Front 7

What are the different types of mediated communication?

Back 7

Print media, broadcast media, digital media, entertainment media

Front 8

Print media

Back 8

Anything with the written word

Front 9

Broadcast media

Back 9

Media that moves through transmission

Front 10

Digital media

Back 10

Media that rides the line between print and broadcast

Front 11

Example of entertainment media

Back 11

Film, recorded music

Front 12

What is restricted in most forms of mass communication?

Back 12

Feedback

Front 13

Convergence

Back 13

The merging of technologies, industries, and content

Front 14

Example of new media technology that has moved civilization forward

Back 14

The Telegraph by Samuel Morse in 1844 - sound writing

Front 15

"Soft invasion" / Cultural Imperialism

Back 15

Western culture and influence is imposed on local culture

Front 16

What does cultural imperialism impact?

Back 16

Dress, behavior, tradition, beliefs

Front 17

American directors are inspired by what films?

Back 17

French, Italian, and Chinese

Front 18

Conglomeration

Back 18

Companies working together

Front 19

Economies of scale

Back 19

Savings come with mass production; "the more I sell, the more money I make"

Front 20

Synergy

Back 20

Trying to sell a product across as many mediums as possible; cross merchandising/promotion

Front 21

Media companies grow through ___

Back 21

Group ownership

Front 22

2 interactions between media and government

Back 22

1. Government owns the media

2. Mixed model: privately owned and government regulated

Front 23

Superstructure

Back 23

Culture

Front 24

Base

Back 24

Economics

Front 25

If you are not paying for it, you are the ___

Back 25

Product

Front 26

Regulation

Back 26

Legal restrictions put in place by government administrative agencies supported by sanctions and/or fines

Front 27

Deregulation

Back 27

Type of regulation that relaxes government restrictions on market competition

Front 28

Example of regulation

Back 28

FDA

Front 29

Example of deregulation

Back 29

1980 - Reagan and Thatcher

Front 30

The Communications Act of 1934

Back 30

1. Established the Federal Communication Commission

2. Replaces the Federal Radio Commission

3. Began with F.D.R.

4. Modified by Reagan

5. 85% of the original act still in effect today

Front 31

What is the job of the FCC?

Back 31

To "watch" the media; charged with the regulation or all non-federal use of the radio spectrum and wired communication

Front 32

The FCC says that government regulates ___

Back 32

In the public interest, convenience, and necessity

Front 33

What did Reagan's modification of The Communications Act of 1934 change?

Back 33

The public's interests are the public interest

Front 34

Telecommunications Act of 1996

Back 34

1. Clinton

2. Deregulation rules government policy

3. Written entirely by broadcast industry lobbyists

4. Lifted national cap of T.V. audience reach to 35%

5. Lifted cap # of radio station ownership in a single market to 8

6. Deregulated cable rates

Front 35

Section from Telecommunications Act of 1996

Back 35

"The purpose of this Act is to promote COMPETITION and reduce RELATIONSHIP in order to secure LOWER PRICES for American telecommunications COSUMERS and encourage rapid DEPLOYMENT of telecommunications TECHNOLOGIES"

Front 36

What 5 companies control 75% of all T.V. programming?

Back 36

Viacom, Disney, NewsCorp, NBC, Time Warner

Front 37

"Consuming Kids" film

Back 37

1. FTC Improvement Act - no authority to regulate ads to children

2. Ethnographic research - watching kids and their interaction with products

3. Not about product itself, but about its social meaning

Front 38

Cable rates increased by what percentage from 1996 to 2012?

Back 38

80%

Front 39

Media effects research

Back 39

Attempts to understand, explain, and predict the effects of mass media on individuals and society

Front 40

Cultural studies is concerned with how people __?

Back 40

1. Make meaning

2. Comprehend reality

3. Articulate values

4. Arrange experiences through symbols

Front 41

Propoganda analysis

Back 41

Any media designed to lead you to an opinion

Front 42

Public opinion research

Back 42

Marketers go door to door

Front 43

Albert Bandera

Back 43

Social learning theory

Front 44

Hypodermic Needle Model

Back 44

Media shoots effects directly into unsuspecting victims; defenseless consumers

Front 45

Minimal Effects Model (selected exposure theory)

Back 45

Most people do not want to learn new information; confirmation bias

Front 46

Uses and Gratifications Model

Back 46

Why do people use media?

Front 47

Content analysis

Back 47

Studies the messages of visual media

Front 48

Social learning theory

Back 48

1. Attention: observation

2. Retention: hold onto what works and abandon what doesn't

3. Motor reproduction: try it

4. Motivation: continue what works

Front 49

Agenda setting theory

Back 49

Media cannot tell people what go think, but instead control what people think about by controlling the conversation

Front 50

Cultivation theory

Back 50

Heavy media consumption; begin to perceive reality based on what is seen in the media

Front 51

Spiral of silence

Back 51

Keep your opinion to yourself out of fear

Front 52

Cultural studies research

Back 52

1. 1980s

2. Challenges media effects

3. Influence between media and audience is reciprocal

Front 53

Habermas

Back 53

Every person leads two lives (public sphere, private sphere)

Front 54

Textual analysis

Back 54

Close reading and interpretation or cultural messages; explore different perspectives

Front 55

Audience studies

Back 55

Subject for a text is the audience

Front 56

Political economy studies

Back 56

Interconnection between economic interests and political power and how that power is used

Front 57

Casa Blanca was produced and released in what years?

Back 57

1942 - produced

1943 - released

Front 58

How much did Casa Blanca cost?

Back 58

$1 million; $75k over budget; Humphrey Bogart's salary was 1/4 of the film's budget

Front 59

How much did Casa Blanca make at the box office?

Back 59

$3.7 million

Front 60

Casa Blanca scene information

Back 60

Every scene shot in studio on one sound stage; last scene at Vanus airport in CA

Front 61

Casa Blanca won what academy awards?

Back 61

Best picture, director, and screenplay

Front 62

What is the main goal of media effects research?

Back 62

To uncover whether there is a connection between aggressive behavior and violence in the media

Front 63

What do cultural studies examine?

Back 63

The way status quo groups in society use media to circulate their messages and sustain their interests

Front 64

Lippmann's Public Opinion (1922)

Back 64

Applied the principles of psychology to journalism

Front 65

What book was considered by many academics to be "the founding book in American media studies"?

Back 65

Public Opinion by Walter Lippmann

Front 66

Pseudo-polls

Back 66

Call-in, online, or person-in-the-street polls that the news media use to address a "question of the day"

Front 67

What do social psychology studies measure?

Back 67

The behavior and cognition of individuals

Front 68

What were the results of the Payne Fund study?

Back 68

1. Youngest subjects had strongest reaction to violent or tragic movie scenes

2. Teenage subjects reacted most strongly to scenes with romantic and sexual content

3. Films could be dangerous for young children and might foster sexual promiscuity amount teenagers

Front 69

What did the Payne Fund study contribute to?

Back 69

The establishment of the film industry's production code

Front 70

What is marketing research?

Back 70

Conducting surveys on consumer buying habits in the 1920s