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24 Cards in this Set

  • Front
  • Back
Hot media
Media that extend one’s senses with a lot of data or information
Cool media
Media that require the receiver to fill in much more information because less is given
The plural form of medium, a channel of communication
Culture industries
large organizations in the business of mass communication that produce, distribute, or show various media texts (cultural products) as an industry
Mass-market paperbacks
Popular books addressed to a large audience and widely distributed
Electronic books read on a computer screen instead of a printed page
Active agents
Seekers of various media messages and resisters of others
Linear model
Portrayal of communication as a process occurring largely in one direction
Mass media effects
The influence that media have on people’s everyday lives
Media text
a television show, advertisement, movie, or other media event
Selective exposure
The idea that people seek media messages and/or interpret media texts in ways that confirm their beliefs and, conversely, resist or avoid messages that challenge their beliefs
uses and gratifications
the idea that people use media messages and find various types of gratification in some media texts rather than in others
Content analysis
Approach to understanding media that focuses on specific aspect of the content of a text or group of texts
Textual analysis
Approach to understanding media performed by researches who focus on a small number of texts or images using methods similar to those of literary critics
Agenda-setting capacity
The power of media converge to influence individual’s view of the world
Cultivation theory
Idea that long-term immersion in media environment leads to “cultivation,” or enculturation, into shared beliefs about the world
Media event
Occasions or catastrophes that interrupt regular programming
Media violence
Representations of violent acts in media
Device that identifies television program ratings by content and can block programming designated by the owner
Political economy
The ways in which media institutions produce texts in a capitalist frameworks that shape their options for doing so
Media activism
the practice of organizing to communicate displeasure with certain media images and messages, as well as to force change
Hays Code
Self-imposed rules for Hollywood media content instituted in 1930 with the goal of creating “wholesome entertainment”
Motion Picture Association of America
Make raiting codes like pg13
TV parental Guidelines
A self regulating system of the television industry that rates programs in terms of appropriateness for particular age groups (like rating codes on tv screens)