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49 Cards in this Set
- Front
- Back
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Aldous Huxley's visual method inluded what three things:
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SENSE, SELECT, AND PERCEIVE
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Huxley's Visual Method
What is sense? |
RAW DATA
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Huxley's Visual Method
What is select(ion)? |
CONSCIOUS INTELLECTUAL ACT
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Huxley's Visual Method
What is perception? |
MAKING MEANING OF WHAT YOU SEE
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This is a part of what method?
Sensing plus selecting plus perceiving equals seeing. |
HUXLEY'S VISUAL METHOD
"THE MORE YOU SEE THE MORE YOU KNOW" |
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This is described as:
Learned ability to understand/interpret accurately visual signs/images in any medium. |
VISUAL LITERACY
ALSO THE ABILITY TO EXPRESS ONESELF WITH THOSE SIGNS |
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There are two sides to visual literacy...
Read... |
WRITE
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There are two sides to visual literacy...
Interpret... |
CREATE
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There are two sides to visual literacy...
Listen... |
SPEAK
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There are two sides to visual literacy...
Consume... |
PRODUCE
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William's Four Principles
What does the C stand for? |
CONTRAST
EMPHASIZE DIFFERENCE IN ITEMS; SIZE, COLOR |
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William's Four Principles
What does the R stand for? |
REPETITION
REPEAT DESIGN ELEMENTS; BE CONSISTENT |
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William's Four Principles
What does the A stand for |
ALIGNMENT
EMPHASIZE STRONG LINES; THE EYE WILL FOLLOW |
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William's Four Principles
What does the P stand for? |
PROXIMITY
GROUP SIMILAR ITEMS TOGETHER; USE DISTANCE TO DETERMINE RELATIONSHIPS |
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What is the meaning of the parable of the blind men and the elephant?
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6 BLIND MEN ALL FEEL SIX DIFFERENT PARTS OF THE SAME ANIMAL
INTERPRET THE SAME ANIMAL VERY DIFFERENTLY YOUR VISUAL COMMUNICATION/SIGN MAY BE INTERPRETED DIFFERENT BY DIFFERENT GROUPS OF PEOPLE |
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What ate the four attributes of visuals?
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COLOR
FORM DEPTH MOVEMENT |
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What is the meaning of the dog story?
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AN EXAMPLE OF THE DIFFICULTIES ENCOUNTERD IN VERBAL COMMUNICATION WHEN PRECISE LANGAUGE CAN'T BE USED
SOMETIMES PICTURES ARE JUST BETTER |
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In the electromagnetic spectrum, visible light covers what?
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THE WHOLE SPECTRUM
RAINBOW LOW FREQUENCY ON LEFT HIGH FREQUENCY ON RIGHT |
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What are the primary colors of LIGHT mixtures?
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RGB
RED, GREEN, BLUE ADDITIVE COLOR |
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What are the primary colors of PIGMENT mixtures?
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CYMK
CYAN, YELLOW, MAGENTA, BLACK SUBTRACTIVE COLORS |
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Basic Shapes
What is the smallest irreducibly minimum unit of visual communication? |
DOT (PIXEL)
ONE-DIMENSIONAL |
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Basic Shapes
When dots can't be distinguished a .... is formed. |
LINE
A LINE IS A DOT IN MOTION ONE-DIMENSIONAL |
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Basic Shapes
A line describes a ..... And there are 3 basic ones. |
SHAPE
SQUARE, TRIANGLE, CIRCLE 2-D |
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What are the 8 depth cues?
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SPACE
SIZE COLOR LIGHTING TEXTUAL GRADIENT INTERPOSITION TIME PERSPECTIVE |
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Vilem Flusser's Philosophy of Design
In English, design means what. |
BOTH VERB AND NOUN
INTENTION, SCHEME, PLOT, MOTIF, CUNNING, DECEPTION |
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Vilem Flusser's Philosophy of Design
In Greek, art is "techne" which means whats. |
TECHNICIAN, TECHNOLOGY, ARTIST
PLATO WAS DISTRUSTED |
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Vilem Flusser's Philosophy of Design
In latin, design is "ars" which means... |
ARTIFICIAL, ARTIST
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Vilem Flusser's Philosophy of Design
What three things are all closely related? |
DESIGN, MACHINE/TECHNOLOGY AND ART
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Vilem Flusser's Philosophy of Design
Since the renaissance there has been a sharp division between what? |
ART AND TECHNOLOGY
OR ART AND SCIENCE SCIENTIFIC/QUANTIFIABLE VS. AESTHETHIC/EVAULATIVE |
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Vilem Flusser's Philosophy of Design
What helps bridge the gap between art and technology? |
DESIGN
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What are some of the purposes of design?
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COMMUNICATION/MESSAGE
SOLVING/DESIGN SOLUTION -VISUAL DESIGN -NAVIGATION DESIGN SCIENCE OF THE ARTIFICIAL -PRESCRIPTIVE, NOT DESCRIPTIVE TO DEVISE A COURSE OF ACTION TO CHANGE EXISTING SITUATIONS INTO PREFERRED ONES |
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Gestalt Perception (sensual theory)
This says the whole is different from what? |
THE SUM OF ITS PARTS
GESTALT MEANS FORM OR SHAPE |
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Gestalt Perception (sensual theory)
This is the viewer's interpretation of stiumuli based on the most stable form. |
SIMILARITY
X O X O X O X O X O X O X O X O |
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Gestalt Perception (sensual theory)
This is the closeness created by association while distance seperates. |
PROXIMITY
OOOOO OOOOO OOOOO OOOOO |
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Gestalt Perception (sensual theory)
This is when the eyes tend to follow lines and fill in gaps. |
CONTINUATION
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Gestalt Perception (sensual theory)
This is when things moving in the same direction appear to be in a group. |
COMMON FATE
O O O O O |
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Visual Comm Theories
This is the study of signs. |
SEMIOTICS
AMERICAN PHILOSOPHER CS PIERCE WAS ESPECIALLY INFLUENTIAL IN THIS COUNTRY TREE = ACTUAL TREE |
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Visual Comm Theories
A --- is anything that stands for something else. |
SIGN
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Visual Comm Theories
--- is when signs look like the thing represented. Illustrations communicate through resemblance, as do photographs, paintings, sculptures |
ICONIC
SIGNIFY BY: RESEMBLANCE EXAMPLE: STATUE PROCESS: CAN RECOGNIZE |
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Visual Comm Theories
---- is when signs have a logical connection to what they represent. -Where there's smoke, there's fire. |
INDEXICAL
SIGNIFY BY: CAUSAL CONNECTION EXAMPLE: CUT ROPE, FOOTPRINTS PROCESS: CAN FIGURE OUT |
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Visual Comm Theories
---- are signs that have no logical connection, but conventional meaning. -Cross is linked with Christianity; meaning is learned/shared in culture |
SYMBOLIC
SIGNIFY BY: CONVENTION EXAMPLE: RUNES PROCESS: MUST LEARN |
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--- are collections of signs.
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IMAGES
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What are some stipulations the Washington Post sets out about its photos?
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-PHOTOS MAY NOT BE ALTERED TO MISLEAD READERS
-DO NOT POSE, CAPTURE CANDID ACTION -DO NOT DIGITALLY REMOVE SOMETHING FROM PHOTO -ADJUSTING COLOR/CROPPING IS OK -CREATING ILLUSTION MUST BE LABELED "PHOTO ILLUSTRATION" |
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Analyzing Photos
Personal |
SUBJECTIVE IMPRESSIONS
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Analyzing Photos
Historical |
UNDERSTANDING CONTEXT
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Analyzing Photos
Techincal |
KNOWING WHAT IS POSSIBLE
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Analyzing Photos
ETHICAL |
RESPONSIBILITY OF IMAGE MAKERS
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Analyzing Photos
Culural |
UNDERSTANDING SYMBOLIC IMAGES
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Analyzing Photos
Critical |
TRANSCENDING THE PARTICULAR IMAGE TO DRAW GENERAL CONCLUSIONS
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