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57 Cards in this Set

  • Front
  • Back

Mass Media

industries that create and distribute media to large numbers of people

Mass Communication

creation and use of symbols to convey info/meaning to large audiences

Mass production of books gave 4 changes:

1: resistance to authority

2: rise of new socioeconomic classes

3: spread of literacy

4: focus on individualism

Digital Communication

images are converted into electronic signals and then recreated as a new image

two def of media convergence

1: tech merging of media content

2: media companies consolidating media holdings to reduce costs

3 stages a new medium goes through

1:Novelty stage

2:entrepreneurial stage

3: mass medium stage

Media Literacy

understanding how media works and the impact it has on our lives

Cultural model of media literacy

media is viewed as characteristics of culture. diff people assign diff meaning to media

social scientific model of media literacy

seeks to test hypotheses about media's effects by gathering and analyzing measurable data

high culture vs. popular culture

High culture is 'good taste', for the elite

low culture is "commercial junk for the masses"

Modern era vs. Postmodern era

Modern: efficient work, celebrating the individual, belief in rational order, rejection of tradition

Postmodern: celebration of populism, revival of older cultures, embracing tech, interest in supernatural

Critical Process







scrolls made from plant reeds (Egyptians)


treated animal skin (cheaper cost and durable)


sheets of parchment sewn together and bound and covered (Romans)

Manuscript culture

priests and monks advanced books with illuminated manuscripts (aka used images)

block printing

inked wood on blocks

Printing Press

Gutenberg, led to mass production of books


Calfskin based parchment-what the first bible was printed on

Dime novels

aka pulp fiction bc they were printed on cheap pulp paper

Linotype machines

using keyboard and led to offset lithogrpahy


promotion and sales across various media forms

Acquisitions editors

seek out authors and try to contract them and handle subsidiary rights (like media rights etc)

Developmental editors

help author draft and write based on their feedback

copy editors

help with grammar

design managers

help with look and feel of the book

7 types of books

trade, professional, textbooks, mass market paperback, instant, reference, university press

Partisan press

papers that critiqued the govt

what was the first newspaper?

Public occurrences, both foreign and domestic

What are penny papers?

sold for a penny, led to them being a mass medium. the first one was the new york sun which featured human interest stories

wire services


Yellow journalism

very dramatic, exposed scandals, Pulitzer and hearst were associated with it

USA Today

used color and brevity of content

Consensus-orientated journalism

used in small/local papers, promotes social and economic harmony

Conflict-oriented journalism

larger papers, features events/issues that highlight diff social norms

Joint operating agreements

diff papers can save money and use same printing press

regional editions

content is tailored to interests of diff geographical areas

split-run editions

contain same editorial content but magazines have locally purchased ads

demographic editions

target specific group of consumers

evergreen subscription

automatically renews subscription


combine glossy magazines with sales pitch of retail catalogs

name 3 ways that high culture differs from pop culture


explain both definitions of media convergence


explain 3 stages in the development of a new mass medium


define modern and postmodern periods


5 stages of the critical process behind media literacy


major contributions of books to democratic life


7 types of print books


how is convergence transforming the publishing industry?


who is Nellie Bly?


impact of yellow journalism


id 3 types of journalism


3 challenges facing newspapers


when/ why did general interest magazines fail


describe 4 niche magazines


role of magazines play in social reform of the 19th and 20th centuries


current roles of magazines in democratic society