Com 151 Exam 1

Front 1

Mass Media

Back 1

industries that create and distribute media to large numbers of people

Front 2

Mass Communication

Back 2

creation and use of symbols to convey info/meaning to large audiences

Front 3

Mass production of books gave 4 changes:

Back 3

1: resistance to authority

2: rise of new socioeconomic classes

3: spread of literacy

4: focus on individualism

Front 4

Digital Communication

Back 4

images are converted into electronic signals and then recreated as a new image

Front 5

two def of media convergence

Back 5

1: tech merging of media content

2: media companies consolidating media holdings to reduce costs

Front 6

3 stages a new medium goes through

Back 6

1:Novelty stage

2:entrepreneurial stage

3: mass medium stage

Front 7

Media Literacy

Back 7

understanding how media works and the impact it has on our lives

Front 8

Cultural model of media literacy

Back 8

media is viewed as characteristics of culture. diff people assign diff meaning to media

Front 9

social scientific model of media literacy

Back 9

seeks to test hypotheses about media's effects by gathering and analyzing measurable data

Front 10

high culture vs. popular culture

Back 10

High culture is 'good taste', for the elite

low culture is "commercial junk for the masses"

Front 11

Modern era vs. Postmodern era

Back 11

Modern: efficient work, celebrating the individual, belief in rational order, rejection of tradition

Postmodern: celebration of populism, revival of older cultures, embracing tech, interest in supernatural

Front 12

Critical Process

Back 12

Describe

analyze

interpret

evaluating

engaging

Front 13

Papyrus

Back 13

scrolls made from plant reeds (Egyptians)

Front 14

Parchment

Back 14

treated animal skin (cheaper cost and durable)

Front 15

codex

Back 15

sheets of parchment sewn together and bound and covered (Romans)

Front 16

Manuscript culture

Back 16

priests and monks advanced books with illuminated manuscripts (aka used images)

Front 17

block printing

Back 17

inked wood on blocks

Front 18

Printing Press

Back 18

Gutenberg, led to mass production of books

Front 19

Vellum

Back 19

Calfskin based parchment-what the first bible was printed on

Front 20

Dime novels

Back 20

aka pulp fiction bc they were printed on cheap pulp paper

Front 21

Linotype machines

Back 21

using keyboard and led to offset lithogrpahy

Front 22

Synergy

Back 22

promotion and sales across various media forms

Front 23

Acquisitions editors

Back 23

seek out authors and try to contract them and handle subsidiary rights (like media rights etc)

Front 24

Developmental editors

Back 24

help author draft and write based on their feedback

Front 25

copy editors

Back 25

help with grammar

Front 26

design managers

Back 26

help with look and feel of the book

Front 27

7 types of books

Back 27

trade, professional, textbooks, mass market paperback, instant, reference, university press

Front 28

Partisan press

Back 28

papers that critiqued the govt

Front 29

what was the first newspaper?

Back 29

Public occurrences, both foreign and domestic

Front 30

What are penny papers?

Back 30

sold for a penny, led to them being a mass medium. the first one was the new york sun which featured human interest stories

Front 31

wire services

Back 31

telegraph

Front 32

Yellow journalism

Back 32

very dramatic, exposed scandals, Pulitzer and hearst were associated with it

Front 33

USA Today

Back 33

used color and brevity of content

Front 34

Consensus-orientated journalism

Back 34

used in small/local papers, promotes social and economic harmony

Front 35

Conflict-oriented journalism

Back 35

larger papers, features events/issues that highlight diff social norms

Front 36

Joint operating agreements

Back 36

diff papers can save money and use same printing press

Front 37

regional editions

Back 37

content is tailored to interests of diff geographical areas

Front 38

split-run editions

Back 38

contain same editorial content but magazines have locally purchased ads

Front 39

demographic editions

Back 39

target specific group of consumers

Front 40

evergreen subscription

Back 40

automatically renews subscription

Front 41

magalogs

Back 41

combine glossy magazines with sales pitch of retail catalogs

Front 42

name 3 ways that high culture differs from pop culture

Back 42

.

Front 43

explain both definitions of media convergence

Back 43

.

Front 44

explain 3 stages in the development of a new mass medium

Back 44

.

Front 45

define modern and postmodern periods

Back 45

.

Front 46

5 stages of the critical process behind media literacy

Back 46

.

Front 47

major contributions of books to democratic life

Back 47

.

Front 48

7 types of print books

Back 48

.

Front 49

how is convergence transforming the publishing industry?

Back 49

.

Front 50

who is Nellie Bly?

Back 50

.

Front 51

impact of yellow journalism

Back 51

.

Front 52

id 3 types of journalism

Back 52

.

Front 53

3 challenges facing newspapers

Back 53

.

Front 54

when/ why did general interest magazines fail

Back 54

.

Front 55

describe 4 niche magazines

Back 55

.

Front 56

role of magazines play in social reform of the 19th and 20th centuries

Back 56

.

Front 57

current roles of magazines in democratic society

Back 57

.