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85 Cards in this Set
- Front
- Back
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1. The color scheme most normally associated with danger or poison is ____________.
(Note: this answer is dependent on the TWO COLOR combination and is a different answer from the answer from the “Psychological & Symbolic Uses of Color Worksheet which referred to only one color and was traditionally used by chemists) a. black and yellow b. black and gold c. yellow and violet d. black and blue |
a. black and yellow
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2. One of the first color tests to determine personality traits and disorders was developed by__________.
a. Dr. Max Frost b. Dr. Max Lovelace c. Dr. Max Ponza d. Dr. Max Luscher |
d. Dr. Max Luscher
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3. Using bright, saturated colors conveys which emotional feelings?
a. a happy, upbeat mood b. a sad, somber mood |
a. a happy, upbeat mood
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4. Using dark, desaturated colors conveys which emotional feelings?
a. a happy, upbeat mood b. a sad, somber mood |
b. a sad, somber mood
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5. This color personality test or diagnostic tool (referenced in Question 21) was made up of ___________.
a. four colors b. seven colors c. eight colors d. twelve colors |
c. eight colors
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6. The Retinex theory states that colors are not determined in isolation.
a. true b. false |
a. true
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7. The Retinex theory states that colors do not change in relation to one another, but remain constant.
a. true b. false |
b. false
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8. Edwin Land developed a theory on psychological color perception known as __________.
a. the Retinex theory b. the Reflex theory c. the Retina theory d. the Retaining theory |
a. the Retinex theory
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9. The color associated with the Virgin Mary’s traits of piety, truth, and goodness have been assigned to
which modern day, mass-produced equivalent? a. sky blue b. cobalt blue c. ultramarine blue d. navy blue |
d. navy blue
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10. The gem lapis was ground into what color pigment?
a. red b. blue c. violet d. gold |
b. blue
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11. If you opened a fast food restaurant, which colors would make people want to eat more?
a. yellow and orange b. blue and green c. green and red |
a. yellow and orange
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12. What percentage of our choice when purchasing an item is based on color?
a. 40 percent b. 50 percent c. 60 percent d. 70 percent |
c. 60 percent
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13. When scanning the shelves, most shoppers recognize the product they wish to purchase in __________
a. under a second b. one second c. two seconds d. five seconds |
a. under a second
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14. When deciding to make a purchase, a person will choose the product based on its color in __________.
a. 30 seconds b. 60 seconds c. 90 seconds d. 120 seconds |
c. 90 seconds
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15. The color that is used to enhance the taste of sweetness in any food or food packaging is ___________.
a. red b. pink c. yellow d. green |
b. pink
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16. People in lower economic brackets tend to prefer and respond favorably to ___________.
a. simple, bright hues b. darker, less saturated hues c. simple, less saturated hues |
a. simple, bright hues
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17. People in the higher economic brackets tend to prefer and respond favorably to ___________.
a. simple, bright hues b. darker, less saturated hues c. simple, less saturated hues |
b. darker, less saturated hues
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18. Which economic group does not fit the color preference model?
a. metrosexuals b. hippies c. goth d. yuppies |
d. yuppies
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19. Dull, low saturated colors appear to __________________.
a. make no difference visually b. advance in space c. recede in space d. none of the above |
c. recede in space
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20. Bright, saturated colors appear to __________________.
a. make no difference visually b. advance in space c. recede in space d. none of the above |
b. advance in space
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21. As objects recede into space, they lose color and saturation; this is known as __________.
a. atmospheric perspective b. true perspective c. color perspective d. organic perspective |
a. atmospheric perspective
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22. We recognize the name of the product name before we recognize the color.
a. true b. false |
b. false
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23. Warm hues appear to recede in space.
a. true b. false |
b. false
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24. The term trompe l’oeil, means _____________.
a. to fool the mind b. to fool the brain c. to fool the eye d. to fool the person |
c. to fool the eye
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25. Using color without regard to its natural or local color is known as _____________.
a. intense color b. physical color c. heightened color d. decorative color |
c. heightened color
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26. A pixel is _____________.
a. one dimensional b. two dimensional c. three dimensional d. four dimensional |
b. two dimensional
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27. Pixels are composed or made up of _____________.
a. pigment b. colorants c. light d. all of the above |
c. light
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28. A row of pixels is referred to as a ________________.
a. roster b. razor c. resistor d. raster |
d. raster
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29. The stairstep effect of seeing each pixel is known as ______________.
a. aliasing b. anti-aliasing c. the negative effect d. pixelation |
a. aliasing
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30. The Internet can display a maximum of how many different hues or colors?
a. 125 b. 256 c. 480 d. 640 |
b. 256
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31. Raster-based systems ______________.
a. work on dots/pixels of color b. work on mathematical formulas c. neither of the above |
a. work on dots/pixels of color
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32. Vector-based systems ___________________.
a. work on dots of color b. work on mathematical formulas c. none of the above |
b. work on mathematical formulas
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33. The term for the amount of pixels in a one-inch square is _____________.
a. pixelization b. resolution c. gamma d. density |
b. resolution
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34. Which optical disc formatting can store more information in a smaller space?
a. CD b. DVD c. Blu-Ray |
c. Blu-Ray
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35. When working with an additive color, you are working with __________.
a. pigments b. light c. colorants d. all of the above |
b. light
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36. What is the advantage of having an LCD display on monitors?
a. Saves space b. Flat screen c. High quality color display d. All of the above |
d. All of the above
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37. Which computer monitor technology provides brighter colors and less electricity?
a. LCD (liquid-crystal display) b. LED (light emitting diode) |
b. LED (light emitting diode)
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38. When looking at your monitor, you can print all of the colors you see.
a. true b. false c. only with special monitors |
b. false
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39. Which is not a primary color system ____________________.
a. R, G, B b. R, Y, B c. V, M, Y, K d. C, M, Y, K |
c. V, M, Y, K
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40. The Adobe color picker is based on ___________.
a. a color point b. a color triangle c. a color plane d. a color solid |
d. a color solid
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41. Color spaces such as RGB, LAB, and CMYK are also known as ____________.
a. color modes b. color nodes c. color cubes d. color paths |
a. color modes
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42. Which of the following has the largest color space (shows the widest range of colors)?
a. the Web or Internet b. the computer monitor c. the human eye d. videotape |
c. the human eye
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43. Gamma is best defined as the mathematical formula of the relationship of _____________ of the
image seen on the monitor screen a. voltage output to the relative brightness b. voltage input to the relative brightness c. voltage input to resolution of the image d. all of the above |
b. voltage input to the relative brightness
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44. The actual range of color each device can display or reproduce is called ____________.
a. color b. rasterization c. gamma d. gamut |
d. gamut
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45. A CCD chip is found in which of the following devices?
a. a jump drive b. a printer c. a CD d. a scanner |
d. a scanner
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46. In printing, the term dot gain refers to ____________.
a. the spread of color on the screen b. the spread of rasters c. the spread of ink d. all of the above |
c. the spread of ink
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47. The process of emulating how light reflects off an object and scatters over surfaces is known as
_________________. a. vector-based lighting b. raster-based lighting c. texture-based lighting d. image-based lighting |
d. image-based lighting
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48. The process by which the computer collects all of the data from a digital animation program and
compiles all of the information to videotape or film is known as _____________. a. rendering b. rasterizing c. radiance mapping d. reproduction |
a. rendering
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49. The armature-like structure used by designers in creating 3-D animations or images is called:
a. wire-frame model b. wire-channel model c. fire wire model d. none of the above |
a. wire-frame model
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50. Color choices for products are based upon ____________.
a. age b. sex c. economic status d. all of the above |
d. all of the above
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51. More than half of a person’s choice in purchasing a product is based solely on color.
a. true b. false |
a. true
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52. Psychedelic posters of the 1960s used color to make which of the following statements?
a. We want to be like you. b. We are the same as you. c. We are very different from you. d. We don’t care about anything. |
c. We are very different from you.
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53. When looking at a page full of color images such as a newspaper, the eye will go __________.
a. to the smallest image b. to clustered images c. to the largest image d. to the body copy |
c. to the largest image
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54. One reason the New York Times began using color images was __________.
a. to appeal to a younger audience b. to make the paper more accessible c. to make it easier to read d. all of the above |
d. all of the above
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55. Barbara Kruger calls her use of white type on a red background ___________.
a. the “vernacular of design” b. the “vernacular of signage” c. the “vernacular of type” d. the “vernacular of color” |
b. the “vernacular of signage”
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56. Besides the personal choice of the designer, which of the following are used to determine a color for a new product?
a. a focus group b. an industrial psychologist c. a color forecasting service d. all of the above |
d. all of the above
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57. The counterculture of young people in the 1960s used color to _____________.
a. show their team spirit b. make themselves appear thinner c. make a statement and stand out d. fit in and be accepted |
c. make a statement and stand out
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58. Wes Wilson uses which color scheme predominately in his rock and roll posters?
a. analogous hues b. complementary hues c. triads d. tetrads |
b. complementary hues
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59. As one of the leading proponents of computer use, April Greiman called the computer __________.
a. an intelligent tool b. a necessity c. overused and dull d. a vital tool |
a. an intelligent tool
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60. To preserve this color identity in products and packaging, many companies use ___________.
a. process colors b. the Panache Matching System c. the Pandemic Matching System d. the Pantone Matching System |
d. the Pantone Matching System
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61. If the color of a product varies even slightly, it will break the unconscious psychological connection with the customer orviewer.
a. true b. false |
a. true
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62. The most popular color scheme for packaging in the United States is ___________.
a. red and green b. blue and white c. red, white, and blue d. none of the above |
c. red, white, and blue
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63. The design team who developed the use of color in Apple computers was led by ___________.
a. Jonathan Eve b. Jonathan Ide c. Jonathan Ime d. Jonathan Ive |
d. Jonathan Ive
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64. As a rule, the color used in toys for boys is usually comprised of _____________.
a. deep, dark colors of blue and violet b. bright, saturated hues of blue and red c. neutrals and shades d. soft, warm hues and pastels |
b. bright, saturated hues of blue and red
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65. As a rule, the color used in toys for girls is usually comprised of _____________.
a. deep, dark colors of blue and violet b. bright, saturated hues of blue and red c. neutrals and shades d. soft, warm hues and pastels |
d. soft, warm hues and pastels
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66. Colors used for teenagers is different in that it uses _____________
a. wilder hues and color combinations b. blacks and reds c. vivid bright pastels d. neutral hues and shades |
a. wilder hues and color combinations
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67. In the beginning, the Internet was called ____________.
a. Archnet b. Bitnet c. Webnet d. all of the above |
b. Bitnet
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68. Internet color has a maximum range of _______________colors.
a. 100 b. 256 c. one million d. ten million |
b. 256
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69. What is the least effective color harmony to use if you are designing a web page or animation.
a. monochromatic b. triad c. split complement d. analogous group |
d. analogous group
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70. What can a web designer do to ensure faster web page opening?
a. Include large image size b. Limit the palette to 356 colors c. Tile large images d. All of the above |
c. Tile large images
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71. In motion graphics, cool hues and colors appear to ____________
a. recede into the background b. advance to the foreground c. show attitude d. give a soft muted look |
a. recede into the background
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72. In motion graphics, warm hues and colors are used ____________
a. to visually push elements into the background b. to visually neutralize the color scheme c. to visually bring elements into the foreground d. all of the above |
c. to visually bring elements into the foreground
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73. In terms of contrast in animation and motion graphics, contrast is used to _____________.
a. create a separation of background and foreground b. blend the foreground and background together c. are used in place of color d. all of the above |
a. create a separation of background and foreground
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74. In the Zulu tribe what is the only color that doesn’t have negative connotations?
a. yellow b. green c. white |
c. white
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75. In 1200 the Catholic church began using black in their church services because:
a. Black dye was less expensive b. Color of pestilence c. Black dye was plentiful |
b. Color of pestilence
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76. Blue on the Israeli flag represents the color of:
a. God’s glory b. Sea c. Sky d. All of the above |
d. All of the above
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77. What color is most associated with Islam?
a. Orange b. Green c. Blue |
b. Green
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78. In the Hindu religion, which color is associated with happiness and joy?
a. Red b. Yellow c. Blue |
a. Red
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79. what is the most predominant color concept in the Buddist religion that represents the highest leel
of meditative achievement? a. Rainbow colors b. Red, white and yellow c. Violet, red and blue |
a. Rainbow colors
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80. Which hue has underlying associations with health?
a. Blue b. Violet c. Yellow |
a. Blue
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81. In the push for nontoxic, environmentally friendly materials, Winsor & Newton developed:
a. waterproof acrylic paints b. water resistant acrylic paints c. water mixable oil paints d. waterproof oil paints |
c. water mixable oil paints
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82. The color of the laser beam used in holography is related to the __________ used.
a. frequency b. gas c. paper d. computer |
b. gas
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83. Colors that are descriptive of the flavors contained in a package can be copyright protected.
a. true b. false |
b. false
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84. If a color has a “secondary meaning” that is associated in the minds of consumers, it can be copy
protected. a. true b. false |
a. true
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85. John Weber calls the Internet ____________ in the world of art.
a. the duce b. the wild card c. the ace of spades d. the queen of hearts |
b. the wild card
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