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32 Cards in this Set

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Most widely adopted way of communicating colors used today

Munsell Color System

Three Dimensions of color:

hue, value, chroma

Neutrals in the middle


Higher # the lighter


Lower # the darker

Value

horizontal axis on 3D model


higher # the higher intensity

Chroma

Any 2 colors of the same ______ will go together

Hue Family

Any 2 colors of the same _______ or amount of "gray in them will harmonize

Value Level

any 2 colors of the same _____ will harmonize

Chroma Family

Who uses Munsell? (2 answers)

1. American National Standard Institute ANSI


2. American Society for Testing Materials ASTM

What adds depth, illusion of perspective, & texture?

2 Dimensional Space

You're looking up

Di Sotto in su

Breaking out architecturally, making it look architectural

Quadratura

common among elements that holds the design together

Unity

variations within those elements to create visual interest is

Variety

Point & line


Form & shape


Texture, pattern $ ornament


Value & color

Elements of design

Unity & variety


Size, scale & proportion


balance


emphasis


rhythm

Principles

_______ are used to organize the _______

Principles, Elements

Catching the eye, focal point or not

Emphasis

Optical center


breaking a pattern


animate before inanimate

Natural Emphasis

Must have a point of reference regarding how things relate to other things within a space

Size, Scale and Proportion

Image is identical on both sides, equal amounts of color

Symmetrical balance

Balanced around a center focal point


Center meeting point


Dining room table

Radial balace

Heavy objects with lighter objects

Asymmetrical Balance

states of equilibrium between the parts of a design is

balance

The repetition of an element in a design can create

rhythm

Research visual output


social and cultural trends


political movements

"Trendspotters"

Time Frame: Fashion and Home Goods need to know ______ ahead of time

2 years

Time Frame: Fabric companies shipped fabric to designers ________ before product in stores

1 year

Evokes emotions:


key to success in design industries


attracts customers


emotional reactions often equate to emotional attatchments

Power of color

Colors


Logos


Ads


Labels


Packaging


Hashtags

communicate products benefit

Pantone color of the year

Marsala

PPG Voice of Color - color of the year

blue paisley

major focus is to identify the direction of color and design trends.

CMG Color Marketing Group