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39 Cards in this Set
- Front
- Back
abstract shape
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a shape that is derived from a visual source, but is so transformed that it bears little visual resemblance to that source.
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aesthetics
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the study of human responses to art and beauty
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asymmetrical balance
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equilibrium among visual elements that do not mirror each other on either side of the axis
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balance
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the equal distribution of weight or force among visual units
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containment
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a unifying force created by the outer edge of a composition or by a boundary within a composition
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continuity
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degree of connection or flow among compositional parts
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contrast
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the degree of difference between compositional parts or between one image and another. contrast is created when two or more forces operate in opposition
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curvilinear shape
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a shape whose contour is dominated by curves and flowing lines
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definition
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1. the degree to which a shape is distinguished from both the ground area and from other shapes within the design. 2. the degree of resolution or focus of an entire image. sharply defined shapes tend to advance while blurred shapes tend to recede
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depth
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the measurement or sense of distance from an observation point, such as linear perspective in painting
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direction
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actual or implied movement of an element within a design
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dynamic
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energetic, vigorous, forceful; creating, or suggesting change in motion
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figure
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the primary or positive shape in a design; a shape which is noticeably separated from the background. the figure is the dominant shape in a figure-ground relationship
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focal point
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primary point of interest in a composition. a focal point is often used to emphasize an area of particular importance or to provide a strong sense of compositional direction
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function
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the purpose of a design or the objective which motivates the designer
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geometric shape
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a shape derived from or suggestive of geometry. geometric shapes are characterized by crisp, precise edges and mathematically consistent curves
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high-definition
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sharply focused visual information that is easily readable. high definition creates strong contrast between shapes and tends to increase clarity and immediacy of communication
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implied line
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1. a line that is suggested by the positions of shapes or objects within a design. 2. a line that is suggested by movement or by a gesture rather than being physically drawn or constructed
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line
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1. a point in motion. 2. a series of adjacent points. 3. a connection between points. 4. an implied connection between points. line is one of the basic elements of design
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line weight
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variation in line thickness
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low-definition
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blurred or ambiguous visual information. low definition shapes can increase the complexity of the design and encourage multiple interpretations
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movement
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in design, the use of deliberate visual pathways to help direct the viewer's attention to areas of particular interest. (kinesthetics: the study of movement)
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negative shape or ground
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1. a clearly defined area around a positive shape or form. 2. a shape created through the absence of an object rather than through the presence of an object
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non-objective
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shapes created without reference to specific visual subject mater
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organic shapes
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a shape that visually suggests nature or natural forces
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orientation
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the horizontal, vertical, or diagonal position of a composition or design element
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pattern
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a design created through systematic repetition. many patterns are based on a module, or repeated visual unit
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physical texture
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actual variation in a surface
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pure forms
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circles, spheres, triangles, cubes and other forms created without reference to specific subject matter
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point
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a geometric element that has a position but no extension
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rhythm
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presentation of multiple units in a deliberate pattern
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shape or figure
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a flat, enclosed area created when a line connects to enclose an area, an area is surrounded by other shapes, or an area is filled with color or texture
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space
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the area within or around an area of substance the artist/designer defines and activates space when constructing a three dimensional object
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spatial relationship
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the juxtaposition of two or more images that are spatially different, such as close up, medium shot, and a long shot
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static
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a composition that is at rest or an object that appears stationary
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symmetrical balance
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a form of balance that is created when shapes are mirrored on either side of a central axis, as in a composition that is vertically divided down the center
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texture
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the visual or tactile quality of a form. texture can be created visually using simple marks, physically, through surface variation, or through the inherent property of a specific material, such as sand as opposed to smooth porcelain
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unity
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compositional similarity, oneness, togetherness, or cohesion
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weight
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the visual or physical heaviness of an object
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