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44 Cards in this Set

  • Front
  • Back

myth of media multitasking

frequent media multitaskers are cognitively skilled and good at multitasking and often highly confident about their own multitasking ability

reality of media multitasking

frequent media multitaskers are bad at multitasking and perform poorly on cognitive tasks


1. particularly bad at filtering out irrelevant information


2. lower academic performance (course grades)


3. tend to be impulsive and sensation seeking

is multitasking negative relationship casual in nature?

we know for sure their is a negative correlation between high media multitasking frequency and poor cognitive performance

casual relationship between media multitasking and cognitive performance

high media multitasking frequency leads to poor cognitive performance

non casual relationship between media multitasking and cognitive performance

there is a third variable that connects the corelation of high media multitasking frequency and poor cognitive performance

watson and strayer 2010 study

procedure was


singly task-driving


single task-operation span


dual task- driving and operation span




dependent measures


driving--brake speed and following distance


operation span--memory and math accuracy


only 2% could do the two

automatic processes

1. involve a minimal amount of mental resources


2. performance of highly familiar/skilled tasks

controlled processes

require a deliberate allocation of mental resources


performance of unfamoiliar tasks or acquisition of new skills

stroop effect

word reading can interfere with color naming when the color word is incongruent with the ink color




a more automatic task (word reading) intereferes with a less automatic task (color naming)

effects of practice on automatization

practice diminishes demand on mental resources--practice turns controlled into automatic processes (automatization)

macleod and dunbar study

backed practice of automatization with naming shapes vs naming arbitrary shapes




before, colors interere with shape naming (color naing is more automatic than shape naming)




after practice, shapes interfere with color naming

are all subprocesses automatic?

some sub. are more automatic than others and some may never achieve high levels of auomaticity

posner and peterson's attentional network theory

1. arousal (alerting) system


2. posterior attention (orienting) system


2. anterior attention (executive attention) system

orienting attention key regions

parietal love and superior colliculus

executive attention key regions

frontal lobe and the anterior cingulate

alertness key regions

reticular formation and thalamus

posterior attention system

for the primarily bottom up orienting of attention

component processes for posterior attention system

1. disengagin the "spotlight"


2. moving the "spotlight"


3. locking into position (enhacning)

disorder related to the posterior attention system

unilateral neglect

unilateral neglect

the lack of attention to one side of space, usually as a result of parietal lobe damage--almost always left side, but some info may get through

anterior attention system

top down regulation of attention (executive attention). selectively attending to one dimension while ignoring the other (stroop) and coordinating multiple activities or multitasking (divided attention)

anterior attention system related disorder

ADHD

central symptoms of ADHD

1. inattentive


2. impulsive


3. hyperactive

some symptoms of inattentive in ADHD

1. high distractibility


2. dificulty focusing and sustaining attention

definition of impulsive behaviors in ADHD

behavioral control (inhibition) problems

definition of hyperactive behavior in ADHD

1. fidgeting


2. always being "on the go"


3. excessive talking

symptoms linked to the anterior attention system

1. diminished blood flow in the frontal lobe


2. sitmulating frontal lobe function (eg via drugs like ritalin) improves concentration and alleviate hyperactivity

hierarchical network model

collins and quillian. knowledge is organized in a hierarchical manner and each "node" represents a concept


nodes are linked to categorically related concepts


each node is also linked to associated properties

principle of cognitive economy

1. associated properties are stored at the highest [possible level of hierarchy


2. ex "breaths" is stored at the level of "animal" not "bird" or "canary"

problems of the hierarchical network model

1. typicality effects --"a robin is a bird" verified faster than "a peacock is a bird"


2. prominent feature effect--"a peacock has feathers" is verified as quickly as "a canary can sing"


3. unlikely neat herarchical structures exist for some concepts or categories


4. most things can be classified in more than one way

spreading activation model

collins and loftus. nodes interconnected by links


links are between associated concepts (bread and butter) and have differential strengths (indicated by the distance between nodes


activation soreads along the links, making related concepts more accessible


related to semantic priming effect

semantic priming effect

meyer and schwanevelt


method: deciding whether each word presented is real of not (lexical decision)


results: response was fasater if the target word is preceded by a related word than by an unrelated word

difference between semantic priming and repetition priming

semantic priming is short lived and does not last multiple days or even minutes

strengths of evaluation of the spreading activation model

1. can explain the semantic priming effect


2. can epxlin the findings that the hierarchical network model failed to explain (typicality effect)

weaknesses of evaluation of the spreading activation model

the model may be too flexible and is difficult to falsify (the model can be easily tweaked to fit the data

distributed network approach

assumes that the brain represents a concept in a distrubuted manner




a concept is represented by multiple nodes and similar concepts are associated with similar patterns

difference between semantic knowledge impairment and visual agnosia

agnosia patients can demonstrate intact semantic knowledge when tested verbally (but not visually)

symptoms or brain damage and impaired semantic knowledge

dissociation between living things and nonliving things


2. more specific deficits have been reported (eg fruits and vegetables)

multiple semanti memory systems basic assumptions

farah and mcclelland,


1. each comcept is represented in the brain in a distributed manner


2. there are multiple semantic systems supported by different brain regions

semantic systems in farah and mcclelland

visual system--representing one's knowledge of visual features


function system (representing one's knowledge of functions)

multiple semantic memory systems main proposal

1. living things are represented more strongly in the visual system than in the functional system


2. nonliving things are represented equally strongly in the two semantic memory systems


3. category specific impairments refelct damage to different parts of the semantic memory system

category specific impairments

visual system--impairs living things more severely


functional system--impairs nonliving things more severely

distributed network approach strengths

1. can explain category specific impairments


2. idea is tested in neural network simulation models


3. idea of distributed semantic knowledge is consistent with the way information is represented in the brain

distributed network approach weaknesses

more semantic knowledge systems are probably necessary (eg auditory, motion, etc)