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3 Cards in this Set
- Front
- Back
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Sevigny and Flynn think the following four disciplines are coming together in the future of professional communication: a) Public Relations, Communications, Advertising/Advocacy, Metrics b) Metrics, Journalism, Public Relations, Promotionalism, Advertising/Advocacy c) Advertising/Advocacy, Metrics, Public Relations, Journalism d) None of the above |
d) None of the above |
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The new communications fields is a shift from controlled communications toward a) Communications on-demand, user-centric content, co-creation b) Communications in-demand, user-centric content, co-creation c) Communications on-demand, user-generated content, co-creation d) None of the above |
a) Communications on-demand, user-centric content, co-creation |
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The shift from print to digital meant that our communications could be changed at will. a) True b) False |
a) True |
