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47 Cards in this Set
- Front
- Back
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What is not typically part of the PR function?
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C. product/design and packaging
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Which one of the following, identifies, etc. beneficial relationships with publics?
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Public Relations
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The mgmt function that is often confused with PR is
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Marketing
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What identifies needs and wants, deals with consumers...?
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Advertising
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When a practitioner tries to get a product newsworthy?
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Product publicity
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Which kind of communication that provides the prac. with the greatest control, content and placement?
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Advertising
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What is the specialized effort to maintain gov't and community relations?
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Public Affairs
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Which one is directly influencing gov't legislation and regulation?
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Lobbying
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Specialized part of corporate relations between shareholders and financial community?
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Investor Relations
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Non-profit organizations to increase involvement, what kind of relations is it?
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Development/External Relations
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Most popular degree?
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Bachelors degree
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Which area or sector employs the most PR?
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Federal gov't
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Highest/Lowest salary in country?
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Northeast and South
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What skill is the most important for Public Relations?
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Writing
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Most females assume this role in PR?
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Technician--least one
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Which dept conflicts with PR with employee communication (most likely)?
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Human Resources
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Which one is not commonly used by PR firms to charge clients?
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Percentage of sales
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What is the first and continuing task that top management should provide PR for success?
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Commitment to PR
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Freedom of expression is protected from government control from?
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1st amendment
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Which isn't an ethical concern for PR?
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Right to Privacy
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Which is not an example of culturalism?
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Literacy rates in Louisiana.
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When people are in front of the camera, then PR needs to be concern?
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Right to privacy against cameras
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Occurs in groups of cmcn people, who together determine the issue and what can be done?
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Public Opinion
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Which medium remains the workhorse in the PR system/media?
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Newspapers
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Which is not a basic trend that is not important for PR to track?
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Powerful politician
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Who said the medium is the message?
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Marshall McHuen
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Is there any such thing as the general public?
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FALSE
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Who are the most impt publics to any organization?
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Employees
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Which kind of 2 way cmcn which is best for an organization to have with internal publics?
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Symmetrical
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What is the workhorse of internal publications?
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Newsletters
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What fills the information gap by inadequate internal cmcn?
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The grapevine
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Mobile medium that is suited to a mobile audience?
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Radio
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What era in modern PR you would most likely be in?
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Modern technology
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Which ecological approach to theory in PR?
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PR help adjust to their environments, etc...theory
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To become a PR practicioner?
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None of the above
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Parts of the PR function?
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All of the above
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Most popular jobs in PR are in?
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Corporations
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Strategies women need to succeed in PR?
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All of the above
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Which applies to minorities in PR?
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Both of the above
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Trades needed to skill in PR?
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All of the above.
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The highest pay work for?
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Corporations
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Professional values in code and ethics?
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All of the above
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Words/names/symbols used by companies to identify goods or services?
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Trademarks
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Elements included in the communication model?
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All of the above
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Which helps define targeted publics?
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All of the above
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What helps employees set goals, etc?
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Mission statements
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Libel and privacy is impt to legal consideration in PR?
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All of the above
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