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8 Cards in this Set
- Front
- Back
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Product classification
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consumer or industiral
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consumer goods classification
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convenience goods, shopping goods, specialty goods, unsought goods
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industrial goods classification
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raw materials, componenent, fabricated, accessory equipment, installations, operating supplies
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characteristics of services
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intangible, perishable
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Extended or Augmented products
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have tangible and intangible attributes
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New product planning
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idea generation, product screening and concept testing, business analysis and product development, test marketing and commercialization
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product adoption process
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consumers are first aware, then they make opinion, then they try. it is not until they keep using it that its adopted
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Diffusion process
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types of adopters: innovators, early adopters, mass majority, late majority, laggards
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