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21 Cards in this Set
- Front
- Back
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- When trends spread from a hearth of culture (usually a large city such as Milan, Paris) to smaller cities and eventually to rural areas
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What is hierarchal diffusion?
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- Things this way; fashion, music
- Or, designers are the hearth – fashion houses – celebrities and socialites – trendsetters buy those clothes at Bloomingdales or the designer stores – eventually Wal-Mart or Target makes a copy and everyone has it. |
Where does it start?
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Advertising
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What things spread through hierarchal diffusion?
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Is when a trend spreads out from its hearth easily from person to person
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What is Contagious diffusion?
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Some illnesses spreads this way
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Give an example of something that spreads through contagious diffusion?
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Some music trends spread this way – Phish the band spread this way
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Which type of diffusion spreads through word of mouth?
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a wide-raging group of heterogeneous people who embrace cultural traits such as music, dance, and clothing and food preferences that change frequently and are everywhere on the cultural landscape
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What is popular culture?
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A group of people in a particular place who see themselves as a community and who share the same unique experiences, customs and traits.
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What is local culture?
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Ex. Amish, Hutterites, Hasidic Jews in Manhattan, Makah tribe
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What are some examples of local culture?
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When something that is normally not an idea that would be bought or sold becomes a product on the world market
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What is commodification?
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- Ex. Selling the right to name your kid on ebay
- When a buisiness uses a name of a group to increase their profit ( Fighting Irish, Seminoles) |
What is an example of commodification?
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- This is what happens when a group’s culture is commodified.
- Instead of really gaining an understanding of the culture, people copy the image of it. |
What can happen when a groups culture is commodified?
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- The center of a trend
- The place where diffusion occurs from |
What is a Hearth?
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- Milan, Paris and New York are heaths of fashion and other parts of popular culture
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What are some examples of Hearths?
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- The blending of cultures
- When local cultures give up their uniqueness to become part of the group |
What is Assimilation?
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- The US encouraged/forced this at one time
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What is an Example of Assimilation?
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Same-Rural areas, separate from popular culture, limit technology, Anabaptists
Different- Hutterites will use technology for farming, the Amish will not use it at all Hutterites- west- Dakkota, Amish- PA, NY |
Compare the Hutterites to the Amish.
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- Isolate themselves
- Create rules to keep other groups out and to their own culture in. - Restart or continue their traditions. |
What might a group do to strengthen their local culture?
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- Popular Culture
- Stereotypes - Assimilation - Commodification |
What threatens local cultures?
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- Isolate themselves
- Create rules to keep other groups out and to their own culture in. |
What do local cultures to do lessen the threat from outside forces?
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Hirarchal diffusion- an idea spreads through advertising
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Describe how something can become part of popular culture.
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