Chapter 8 Mis

Front 1

_ _ is the use of information technology to support the sharing content among networks of users.

Back 1

Social Media (SM)

Front 2

SM enables people to form _______________, which are groups of people related by a common interest.

Back 2

communities or communities of practice

Front 3

_ _ _ _ is an information system that supports the sharing of content among networks of users.

Back 3

Social media information system (SMIS)

Front 4

Social media ____________ such as Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms that enable the creation of social __________, or social relationships among people with common interests.

Back 4

Social media providers,

social networks

Front 5

______ include both individuals and organizations that use SM sites to build social relationships.

Back 5

Users

Front 6

If a site is interested in pure publicity, it will want to relate to as many tiers of communities as it can. If so it will create a viral _____, which is some inducement such as a prize or other reward, for passing communications along through the tiers. ([[d]]share an ad, link, file, picture, movie, or other resource with friends and associates over the Internet)

Back 6

viral hook

Front 7

SM data falls into two categories ________ & _____________. One is data and responses to data that are contributed by users. ie: post and response on facebook wall. The other is data about relationships. ie: relationships to your friends also particular organizations you liked.

Back 7

content & connection data

Front 8

As opposed to traditional CRM, _______ CRM is a dynamic, SM-based process. ;;

[[d]]: CRM that includes social networking elements and gives the customer much more power and control in the customer/vendor relationship.

Back 8

social CRM

Front 9

________________ is the dynamic social media process of employing users to participate in product design or product redesign.

Back 9

Crowdsourcing

Front 10

social media has been widely used to _ _ _ relationships to market products to end users. Now manufacturers are starting to use social media to become industry leaders, promote brand awareness, and general new _ _ _ to retailers.

Back 10

business-to-consumer (B2C)

business-to-business (B2B)

Front 11

Karl Marx defined _________ as the investment of resources for future profit.

Back 11

capital

Front 12

In comparison, _________ capital is the investment in human knowledge and skills for future profit.

Back 12

human capital

Front 13

According Nan Lin, ________ capital is investment in social relations with the expectations of returns in the marketplace.

Back 13

social capital

Front 14

According to Henk Flap, the ______ of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Back 14

value of social capital

Front 15

If you are an _____________ in your social network, your opinion may force a change in others' behavior and beliefs.

Back 15

influencer

Front 16

To an organization, the ___________ of a relationship is the likelihood that the other entity (person or other organization) in the relationship will do something that benefits the organization.

Back 16

strength of a relationship

Front 17

[[d]]:A social media company's ability to make money from its application, service, or content.

Back 17

Monetize

Front 18

The ability to track these statistics led to development of the pay-___-______ revenue model, in which advertisers display ads to potential customers for free and then get paid when the customer clicks on the ad.

Back 18

pay-per-click

Front 19

The ___________ revenue model offers users a basic service for free and then charges a premium for upgrades and advanced features.

Back 19

freemium

Front 20

_____________ rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by the advertiser.

Back 20

Conversion rate

Front 21

[[d]]: A statement that delineates employees' rights and responsibilities when generating social media content.;;

Social media _________

Back 21

Social media policy

Front 22

_ _ _, which simply means content on your SM site that is contributed by users, is the essence of SM relationships.

Back 22

User-generated content (UGC)

Front 23

***Which is a use of social media in human resources?

Back 23

social media is used for finding employee prospects, recruiting candidates, and in some organizations, candidate evaluation

Front 24

***Which statements are TRUE of social capital?

Back 24

The value of social capital is determined by the number of the relationships in a social network

Front 25

*** Social media communities differ from regular communities because:

Back 25

Formed based on mutual interests

Front 26

***Which statement is TRUE of using social media to advance organizational strategies?

Back 26

Share a common belief, seek conformity, want to convince others, facilitate activities like sales and marketing, form strong bonds and allegiance to an organization.