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23 Cards in this Set

  • Front
  • Back

Web 1.0

First generation of the web.


Creation and Commercialization of the Web.

Web 2.0

Loose collection of information technologies and applications.

Tagging

Describes price of information


Geo-tagging - on map

RSS

Really simple syndication.


Subscribers receive customized information without having surf thousands of web sites.

Blogs

Personal websites open to public.


Used in marketing.

Microblogging

Form of blogging using short messages, images, or video.


Twitter

Wiki

Website made up entirely from content posted by users.

Social networking websites.

Allows user to creat profile page, post blogs, and link and share media.

Enterprise social network

Business oriented. LinkedIn

Mashup

Web site that takes content from different web sites and mixes them together for new content. Example google maps

Social commerce

Delivery of electronic commerce activity and transactions though social computing.

Social shopping

Type of commerce using social networking tools to enhance the shopping experience.


Shopsocially.com and Groupon

Marketing

Process of building profitable customer relationships by creating value for costumers and capturing value in return.

Two main processes of marketing

Advertising


Market research

Social advertising

Leveraged user dynamic to influence costumers. Peer pressure etc

Social apps

Branded online apps that support social integration


Nike+app

Viral marketing

Word of mouth

Market research

Open nature of social networking allowing merchants to understand, identify, and target potential costumers at zero or low cost.

Conversational marketing

Using blogs, wiki, online forums and social networking sites to collect feedback

Social intelligence.

A process of monitoring, collecting, and analyzing socially generated data to support strategic decisions.

Recruiting

Scan online social networks, blogs, etc. to find info for potential employees.

Training

Several companies use virtual worlds for training purposes. Second life

Crowdsourcing

Taking a job traditionally preformed by an employee or a consultant and outsourcing it to an undefined group of people integer form of an open cell.


I stock photo.com