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5 Cards in this Set
- Front
- Back
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Bases for Segmentation |
Substantial Identifiable & Measurable Accessible Responsive |
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Psycho-graphics |
Religion Social Class Lifestyle Beliefs Personalitites |
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Behavioral Segmentation |
Occasion Based Benefits Sought User Status Usage Rate Loyalty Rate |
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Evaluating Segments |
Profitability? Growth? Substitutes? Competitors? Power of Buyers? Powerful Suppliers? Corporate Objectives? |
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Target Marketing (different kinds) |
Undifferentiated Marketing Differential Marketing Concentrated/Niche Marketing Micro-marketing Local Marketing Individual Marketing |
