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24 Cards in this Set
- Front
- Back
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Attitude
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an enduring evaluation, positive or negative, or people, objects of ideas
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ABC Tripartite Model of Responses
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Affect, Behavior, Cognition: They all combine to form attitude, but they aren't necessarily equal.
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Cognitively-Based Attitude
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Attitudes based primarily on one's beliefs about the properties of an attitude object. Adds the +'s and -'s, helps us figure out
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Affectively-Based Attitude
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Attitudes based more on feelings and values than on cognitions. Religious/moral beliefs or what just feels good.
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Behaviorally-Based Attitude
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Attitudes based on observations of how one begaces towards an attitude object. when we look towards our behavior to explain our attitude. attitude has to be weak, and there are no other explanations.
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Explicit Attitude
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consciously endorse and can easily report. We can utilize the when asked questions.
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Implicit Attitude
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involuntary, uncontrollable, and often unconscious. affect behaviors youre not mentioning. "Nervous about certain races"
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Learning Theory
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Association between information and feelings, reinforcement, punishment, and imitation. (Classical and Operant Learning)
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Balance Theory
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Assumes that imbalanced configurations tend to change toward balanced ones. Balancing a) evaluation of other person, b) evaluation of attitude object, c) evaluation of the object (person)
We choose the one that takes the least amount of effort (celebrity endorsements) |
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Cognitive Dissonance
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feeling of discomfort cause by performing an action that threatens our self-image.
external justification: circumstantially makes more sense internal justification; induces dissonance and counter-attitude advocacy. (i.e. in-laws at the dinner table), used when there isn't external justification |
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Attitude
|
an enduring evaluation, positive or negative, or people, objects of ideas
|
|
|
ABC Tripartite Model of Responses
|
Affect, Behavior, Cognition: They all combine to form attitude, but they aren't necessarily equal.
|
|
|
Cognitively-Based Attitude
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Attitudes based primarily on one's beliefs about the properties of an attitude object. Adds the +'s and -'s, helps us figure out
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|
|
Affectively-Based Attitude
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Attitudes based more on feelings and values than on cognitions. Religious/moral beliefs or what just feels good.
|
|
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Behaviorally-Based Attitude
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Attitudes based on observations of how one begaces towards an attitude object. when we look towards our behavior to explain our attitude. attitude has to be weak, and there are no other explanations.
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Explicit Attitude
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consciously endorse and can easily report. We can utilize the when asked questions.
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Implicit Attitude
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involuntary, uncontrollable, and often unconscious. affect behaviors youre not mentioning. "Nervous about certain races"
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Learning Theory
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Association between information and feelings, reinforcement, punishment, and imitation. (Classical and Operant Learning)
|
|
|
Balance Theory
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Assumes that imbalanced configurations tend to change toward balanced ones. Balancing a) evaluation of other person, b) evaluation of attitude object, c) evaluation of the object (person)
We choose the one that takes the least amount of effort (celebrity endorsements) |
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Cognitive Dissonance
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feeling of discomfort cause by performing an action that threatens our self-image.
external justification: circumstantially makes more sense internal justification; induces dissonance and counter-attitude advocacy. (i.e. in-laws at the dinner table), used when there isn't external justification |
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3 ways to reduce cognitive dissonance
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By changing our behavior to bring it in line with the dissonant cognition
By attempting to justify our behavior through changing one of the dissonant cognitions. By attempting to justify our behavior by adding new cognitions. |
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Eliminating Dissonance
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We pick the easiest effective response
Many times, it is easiest to change attitudes to be consistent with behaviors. Rationalizing behaviors as opposed to behaving rationally (smoking is good because its stress-relieving) |
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Club initiation severity study
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Aronson and Mills. IV: Initiation to join a club- none, mild, or severe. DV: liking for the group.
Results: Severe liked the group the most. Conclusion: Had to justify severe initiation, so they like it. Behavior affects attitude. |
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Boring peg turning task
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Excruciatingly boring peg turning task. lie to another student about how fun it was, IV:
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