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50 Cards in this Set

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  • Back

All of the following were popular types of online marketing before 2007 except:


A) e-mail.


B) corporate Web sites.


C) mobile marketing.


D) display ads.

C) mobile marketing.

Which of the following is not true about social marketing?


A) More than 50% of Twitter's ad revenues are generated by desktop users.


B) Social marketing is growing at around 30% a year.


C) Social marketing differs markedly from traditional online marketing.


D) In social marketing, business cannot tightly control their brand messaging.

A) More than 50% of Twitter's ad revenues are generated by desktop users.

18) Which of the following is not true about mobile marketing?


A) Mobile marketing is the fastest growing form of online marketing.


B) Mobile marketing is growing at around 60% a year.


C) A substantial part of mobile marketing should be counted as social marketing.


D) People use most of their mobile minutes while they are on the go.

D) People use most of their mobile minutes while they are on the go.

The second most popular social network in terms of average minutes per visitor is:


A) Google+.


B) Pinterest.


C) LinkedIn.


D) Tumblr.

D) Tumblr.

Which of the following purchased Tumblr in May 2013?


A) Facebook


B) Yahoo


C) Google


D) Twitter

B) Yahoo

Which of the following is the first step in the social marketing process?


A) community


B) amplification


C) fan acquisition


D) engagement

C) fan acquisition

Encouraging users to click a Like button is an example of which step in the social marketing process?


A) fan acquisition


B) brand strength


C) community


D) amplification

D) amplification

Your Facebook News Feed includes all of the following except:


A) status updates.


B) app activity.


C) Likes.


D) tweets.

D) tweets.

Which of the following statements about Graph Search is not true?


A) It relies on Google to supplement its search results.


B) It is a semantic search engine.


C) It is a social search engine.


D) It includes photos.

A) It relies on Google to supplement its search results.

Ads that appear in a Facebook user's News Feed are called:


A) Marketplace Ads.


B) Promoted Ads.


C) Page Post Ads.


D) Brand Ads.

C) Page Post Ads.

Which of the following do Facebook users spend the most time on?


A) News Feed


B) Photos


C) Profiles


D) Graph Search

A) News Feed

Which of the following is a history of your actions on Facebook?


A) News Feed


B) Timeline


C) Ticker


D) Social Graph

B) Timeline

Which of the following statements is not true?


A) About 50% of Facebook's ad revenue in 2014 is expected to come from its mobile ad platform.


B) The only way to access Facebook from a mobile device is to use a mobile app.


C) Mobile ads are displayed in users' News Feeds.


D) Facebook's mobile ad revenues are its fastest growing revenue stream.

B) The only way to access Facebook from a mobile device is to use a mobile app.

All of the following marketing tools on Facebook require payment except:


A) Brand Pages.


B) Right-Hand Sidebar Ads.


C) News Feed Page Post Ads.


D) Mobile Ads.

A) Brand Pages.

The ratio of impressions to fans is a measure of:


A) engagement.


B) amplification.


C) community.


D) fan acquisition.

D) fan acquisition.

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?


A) Enhanced Profile Pages


B) Amplify


C) Lead Generation Cards


D) Promoted Accounts

B) Amplify

32) Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?


A) Promoted Tweet


B) Promoted Trend


C) Promoted Account


D) Lead Generation Card

D) Lead Generation Card

Which of the following statements about Pinterest is not true?


A) Pinned photos and photo boards are available to all Pinterest users.


B) Pinterest users are overwhelmingly female.


C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.


D) Pinterest is the only one of the major social networks that does not accept paid advertising.

D) Pinterest is the only one of the major social networks that does not accept paid advertising.

Which of the following are features of both Pinterest and Twitter?


A) tweets


B) hashtags


C) pins


D) Image Hover widget

B) hashtags

All of the following are Pinterest marketing tools except:


A) Brand pages.


B) Product Pins.


C) Promoted Pins.


D) Promoted Accounts.

D) Promoted Accounts.

The number of people exposed to pins is a measure of which of the following?


A) engagement


B) community


C) brand strength


D) fan acquisition

D) fan acquisition

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?


A) TweetDeck


B) Curalate


C) Amplify


D) Webtrends

B) Curalate

Which of the following is the top app in terms of both audience size and share of time spent?


A) YouTube


B) iTunes


C) Twitter


D) Facebook

D) Facebook

How many retail-oriented apps are there in the top 25 apps?


A) 0


B) 1


C) 2


D) 5

C) 2

Which of the following statements is not true?


A) Google is the leading display ad site on mobile devices.


B) Google is the largest distributor of video ads on the mobile platform.


C) Mobile advertising is dominated by Google.


D) Google charges more for desktop ads than it charges for mobile ads.

A) Google is the leading display ad site on mobile devices.

Which of the following is the most popular use for mobile devices?


A) shopping


B) socializing


C) entertainment


D) performing tasks, such as finances

C) entertainment

Physical retail goods accounted for around what percentage of m-commerce sales in 2014?


A) 55%


B) 65%


C) 75%


D) 85%

D) 85%

Which of the following categories do people most use their mobile devices for?


A) entertainment


B) socializing


C) shopping


D) reading news and magazines

A) entertainment

How many apps do users regularly use a month?A) 10


B) 25


C) 30


D) 50

B) 25

In 2014, mobile marketing was about ________% of all online marketing.


A) 15%


B) 25%


C) 35%


D) 50%

C) 35%

Which of the following accounts for the most mobile ad spending?


A) display ads


B) search engine advertising


C) video ads


D) SMS text messages

B) search engine advertising

Which of the following is not a major provider of mobile display advertising?


A) MoPub


B) iAd


C) AdMob


D) Webtrends

D) Webtrends

Which of the following is another term for amplification?


A) impressions


B) reach


C) conversation rate


D) conversion ratio

B) reach

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?


A) local marketing


B) location-based mobile marketing


C) mobile marketing


D) social marketing on Facebook

B) location-based mobile marketing

Macy's deployed which of the following technologies in all its retail stores in 2014?


A) QR codes


B) iBeacon


C) E9-1-1


D) Geo-search

B) iBeacon

Which of the following earns the most location-based marketing revenue?


A) Twitter


B) Apple


C) Facebook


D) Google

D) Google

Apple's iBeacon uses which of the following technologies?


A) BLE


B) NFC


C) E9-1-1


D) QR codes

A) BLE

A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.


A) 15


B) 25


C) 50


D) 75

C) 50

All of the following are examples of dark social except:


A) e-mail


B) tweets


C) SMS texts


D) Snapchat

B) tweets

Google uses which of the following to build a global database of wireless access points and their geographic locations?


A) E9-1-1


B) Street View cars


C) iBeacons


D) BLE

B) Street View cars

Facebook's share price fell dramatically after its IPO because investors feared that:


A) Facebook's new marketing solutions would be difficult to monetize.


B) new social networks such as Instagram were cannibalizing Facebook's audience.


C) privacy concerns were driving users away.


D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?


A) Open Graph


B) Like button


C) hashtags


D) Whatsapp

B) Like button

Which of the following is not true about Facebook News Feed Page Post Ads?


A) They have a tiny tag indicating that they are sponsored.


B) They can be liked, shared, and commented on, just like any News Feed post.


C) They cannot contain links.


D) They have social context

C) They cannot contain links.

How does Google Analytics track user behavior at a participating Web site?


A) cookies


B) beacons


C) server logs


D) super cookies

B) beacons

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?


A) Webtrends


B) IBM Digital Analytics


C) Google Analytics


D) A custom Hadoop solution

C) Google Analytics

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.


A) 8


B) 10


C) 13


D) 16

C) 13

Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?


A) Disney's Playdom


B) W3 Innovation


C) Snapchat


D) Yelp

B) W3 Innovation

How can a smartphone's gyroscope and accelerometer be used in product marketing?


A) to speed up delivery of large multimedia files


B) to locate the user's geographical position


C) to enhance user interaction with mobile multimedia


D) to provide accurate data on the user's destination and speed

C) to enhance user interaction with mobile multimedia

Which social marketing proved the most effective for ExchangeHunterJumper.com?


A) Facebook


B) YouTube


C) Pinterest


D) Instagram

A) Facebook

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?


A) integrating online and offline marketing techniques to establish a consistent brand


B) adapting marketing techniques to keep up with new Internet technologies


C) valuing quality over quantity at each stage in the Web site development process


D) establishing customer needs and habits as the top priority in all marketing decisions

D) establishing customer needs and habits as the top priority in all marketing decisions