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14 Cards in this Set
- Front
- Back
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Product Mix |
a new product's final form and its total assorted features, including the brand name, the various products offered under the brand, and the packaging |
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Product Extentions |
items offered in addition to the product to make it more attractive to the target market |
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Product Enhancements |
features added to the basic product to satisfy additional needs and wants with a single purchase |
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Product Line |
a group of similar products with slight variations to satisfy the different needs of consumers |
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Brand |
the name, symbol, logo, word, or design (or a combination of these elements) that identifies a product, service, or company |
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Trademark |
the legal protection of words and symbols used by a company |
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Licensed Brand |
a well-known name and/or symbol established by one company and sold for use by another company to promote its products |
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Blue-Chip Athletes |
high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field |
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NCAA |
a voluntary organization through which the nation's colleges and universities govern their athletics programs |
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Fringe Benefits |
incentives received in addition to a base salary |
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Product Life Cycle |
four stages of a product including introduction, growth, maturity, and decline |
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Skimming Price Strategy |
introduces new products at a very high price |
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Penetration Price Strategy |
uses low pricing to help capture a large market share early |
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Positioning |
a strategy used by a company to differentiate its products or services from its competitors' products or services |
