Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
Household |
all the people who occupy a housing unit -it is the basic consumption unit for most consumer goods |
|
Family Household |
as having at least two members, related by birth, marriage, or adoption living together. (one owns or rents the living quarters) |
|
Non-family Household |
households made up of householders who either live alone or with others to whom they are not related |
|
Multi-generational Family |
a family household containing -at least two adult generations 0r -a grandparent and a least one other generation |
|
Family decision Making |
the process by which decisions that directly or indirectly involve two or more family members are made |
|
bargaining |
trying to reach a compromise |
|
impression management |
misrepresenting the facts in order to win |
|
use of authority |
claiming superior expertise or role appropriateness (the husband/wife should make such decisions) |
|
reasoning |
using logical argument to win |
|
playing on emotion |
using the silent treatment or withdrawing from the decisions |
|
additional information |
getting additional data or third-party opinion |
|
Socialization |
how we learn to live and behave effectively as a person |
|
Consumer Socialization |
the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace |
|
Consumer skills |
are those capabilities necessary for purchases to occur (understanding money, budgeting, product evaluation) |
|
Consumption-related perferences |
are the knowledge, attitudes, and values that cause people to attach differential evaluations to products, brands, and retail outlets |
|
Consumption-related attitues |
are cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople, warranties |
|
Instrumental Training |
occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement |
|
Modeling |
occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing others. |
|
Mediation |
occurs when a parent alters a child's initial interpretation of, or response to, a marketing or other stimulus |