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10 Cards in this Set
- Front
- Back
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Study needs,market condition, what the competition is doing |
Research |
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Look at research and determine if it is worth it for the market |
Analysis/feasibility |
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figure out cost and procedures associated to delivering the product |
strategy/plan |
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research, analysis/feasibility,strategy/plan |
3 Marketing stages |
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product price place promotion |
4 P's of Marketing |
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the combining of activity elements or tactics in various ways when marketing a particular product or services |
marketing mix |
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A formal research method using structured techniques to obtain specific, objective information usually reported in tabular or statistical format |
Quantitative research |
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typically made to a commercial sellers that sets out objective, strategy and scope of activities for the marketing of a specific property |
Marketing Proposal |
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A less structured approach than quantitative research that seeks insights into information such as consumer motivation, behaviour and attitudes. |
Qualitative Research |
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Marketing methods that convey messages directly to consumers and seek to communicate with those consumers. |
Direct Marketing |
