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6 Cards in this Set
- Front
- Back
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Consumer Market |
All the individuals & houses that buy or acquire goods and services |
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Factors Influencing Consumer Behavior |
Cultural (culture,subculture,social class) Social (reference groups, family, roles & status) Personal (age & life cycle, occupt, economic, lifestyle.) Psychological (motivation, perception, beliefs, attitudes.) |
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Maslow's Hierachy of Needs |
1. Physiological 2.Safety 3.Social 4. Esteem 5.Self-actualization |
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Five Stages of Buying Decision Process |
1. Need Recognition 2. Information Search 3.Evaluation of Alternatives 4. Purchase Decision 5. Post-Purchase Behaviour |
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Adoption Process |
1.Awareness 2.Interest 3.Evaluation 4.Trial 5.Adoption |
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Opinion Leaders |
People within a reference group who exert social influence (aka leading adapters) |
