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16 Cards in this Set
- Front
- Back
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Which of the following is not an attribute of personalized marketing? |
use of mass media |
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Which of the following activities is the one engaged in by the highest percentage of online users? |
using email |
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Online video advertising now accounts for the largest amount of the Internet advertising spending. |
False |
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Which of the following examples illustrates the "Long-Tail" phenomenon? |
Amazon sells a larger number of obscure books than hit books. |
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Cost per click (CPC) is a pricing model for online advertisements where advertisers pay for impressions in 1,000-unit lots.? |
False |
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Price is the top factor that influences online purchase decisions. |
True |
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Retargeting ads involves showing the same or similar ads to individuals across multiple sites. |
True |
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A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising? |
Sponsorship |
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Reason(s) why Internet users do not buy online include: |
all of the above |
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The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time. |
flash marketing |
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If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be: |
unique visitors. |
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Sending e-mail marketing messages is typically less costly than sending direct mail marketing messages. |
True |
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Which of the following is not a practice that degrades the results and usefulness of search engines? |
social search |
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Click-through rate (e-mail) is: |
the percentage of e-mail recipients who clicked through to an offer. |
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App marketing revenue searches include: pay-per-app, in-app purchase, subscriptions, and advertising. |
True |
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Which of the following is not a kind of Twitter marketing product? |
Promoted Shopping |
