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24 Cards in this Set
- Front
- Back
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What does companies compete from every angle?
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Your Money.
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What are the four major ways companies compete?
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Personal selling, Money and finance as a marketing tool, Media and product positioning.
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What are the four ways of product position?
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Brand recognition, color, shelf position and packaging.
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How much is a significant purchase?
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$300
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How much is a purchase when bodies go through physiological changes?
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$350+
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Imaturity
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That red faced, spoiled, grocery store kid living inside of us.
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What must you develop to spend more than you make?
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Power over Purchase.
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When should you decide on making a purchase?
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Overnight.
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Need or want?
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Buying motives.
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How much stuff = contentment or fulfillment?
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NONE
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If you buy this you wont be able to buy that.
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Opportunity cost.
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What should you get before making a big purchase?
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Wise advice.
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What does it mean when you cant pay cash?
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YOU CANT AFFORD IT.
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Caveat Emptor
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Buyers beware
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Advertising aimed at creating consumer awareness for a product
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Branding
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Financing
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Borrowing money and paying over time.
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Color
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used in real estate to catch the consumers eye
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FInding the right place in a store for a product
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Shelf positioning.
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Finance as a marketing tool.
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90 days same as cash
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Causes some pain when purchased with cash
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significant purchase
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Buyers remorse
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Doubting a purchase
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Impulse purchase
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Buying something w/o thinking bout it first
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Price is not a part of what?
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Product positioning
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Rule of 78
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Pre-Payment penalty in 90 days same as cash contract which states that the entire loan amount + interest accumulated over the 1st 90 days is due immediately.
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