Chapter 5

Front 1

Writing needs to be

Back 1

-purposeful
-economical
-reader-oriented

Front 2

Goal in business writing

Back 2

-express, NOT impress

Front 3

What is the 3x3 Writing process?

Back 3

1- prewriting
2- writing
3- revising

Front 4

Prewriting

Back 4

prepares you to write
1- analyze
2- anticipate
3- adapt

Front 5

writing

Back 5

1- research
2- organize
3- compose

Front 6

revising

Back 6

1- revise
2- proofread
3- evaluate

Front 7

Scheduling the process efficiently

Back 7

-25%planning
25% writing
45% revising
5 % proofreading

Front 8

writing collaboration is necessary when (3)

Back 8

1- big tasks
2- items with short deadlines
3- team projects that require expertise/consensus

Front 9

advantages of collaboration

Back 9

- produces better product
-members benefit from team processes
-learn values/procedures
-breakdown barriers
-improve formal/informal chains of comm.

Front 10

Business communication purposes (2)

Back 10

1. to inform/persuade
2. promote goodwill

Front 11

Factors to select the best channel

Back 11

- importance of message
- amount/speedd of feedback required
- necessity of permanent record
-cost of channel
-degree of formality desired

Front 12

Profiling the audience before writing helps

Back 12

-identify appropriate
- tone
- language
-channel

Front 13

Adapting message to its audience(10)

Back 13

- identify purpose
- select most appropriate form
- profile audience
- focus on reader benefits("you"view)
- avoid gender/racial bias
-avoid age/ disability bias
- be conversational but professional
- express ideas positively
-use short/ familiar words
-search for precise, vigorous words

Front 14

Ethical actions

Back 14

- investment info(specific laws)
-safety info (clear writing)
-marketing info(not make claims that can't be verified)
-human resource info

Front 15

1. Which of the following statements about business writing is most accurate?

a. Business writing is almost identical to the writing done in high school and college classes.
b. When writing business documents, quantity enhances quality.
c. Business writers should attempt to impress readers with their powerful vocabulary and extensive knowledge.
d. Business writing should be focused on the reader.

Back 15

d-

Front 16

2. Which of the following is the best advice for a business writer?

a. To make writing easier, follow a systematic plan when preparing and writing a business message.
b. Plan to describe your feelings and display your knowledge when preparing and writing a business message.
c. Make your letters, memos, and reports fairly lengthy so they will attract the desired attention.
d. Draw on your prior writing experience and imagination to come up with creative ideas for your business messages.

Back 16

a-

Front 17

3. Business writing should do all but which of the following?

a. Solve problems and convey information.
b. Concentrate on looking at a problem from the writer’s perspective.
c. Present ideas clearly and concisely.
d. Provide accurate information to be used in making decisions.

Back 17

b-

Front 18

4. Stacy is beginning to work on an important letter to bank customers announcing changes in fees and services. She should expect to spend the most time on

a. analyzing the purpose of the message and visualizing the customers.
b. researching the information to include in the letter.
c. composing the first draft of the letter at her computer.
d. revising, improving, and proofreading the first draft.

Back 18

d-

Front 19

5. Max is responding to a customer’s question that was sent to him via e-mail. What is the very first thing Max should do?

a. Hit the “Reply” button.
b. Determine the purpose of the message he will send as a response.
c. Start composing his reply.
d. conduct any necessary research.

Back 19

b-

Front 20

6. Which of the following takes place during the first phase of the 3-x-3 writing process?

a. Revise to make sure writing is clear and concise.
b. Write the rough draft.
c. Gather any needed information through formal or informal research techniques.
d. Anticipate how readers will respond to the message.

Back 20

d-

Front 21

7. Which of the following statements about the 3-x-3 writing process is most accurate?

a. Experienced writers usually spend the most time on the first phase of the writing process.
b. The steps of the writing process must always be followed in order.
c. The 3-x-3 writing process is useful for longer, more complex documents.
d. The writer decides whether a document achieves its purpose in the third phase of the writing process.

Back 21

d-

Front 22

8. Select the most accurate statement about team writing.

a. Collaborative writing is especially important for memos, letters, and information briefs.
b. Because collaboration usually takes longer, collaborative writing is not useful for documents with short deadlines.
c. Members of effective teams are usually eager to implement their recommendations.
d. Team-written documents and presentations are not standard in most organizations because collaboration has many disadvantages.

Back 22

c-

Front 23

9. Probably the most useful word processing editing tool for collaborative writing is __________. This tool makes it possible to point out problematic passages or errors, ask or answer questions, and share ideas without changing or adding text. .

a. Track Changes
b. Print Document
c. Insert Comments
d. Find and Replace

Back 23

c-

Front 24

10. Team members are most likely to work closely on the ___________ phase of the writing process.

a. post writing
b. writing
c. revising
d. prewriting

Back 24

d-

Front 25

11. Which of the following is an example of a message with a secondary purpose?

a. A letter contains important details about a new computer program.
b. A proposal bullets important reasons explaining why the company should begin the project.
c. A sales letter includes a sample of the product to show the customer its quality.
d. A company’s stationery is printed on quality paper and includes a carefully designed logo representing the company.

Back 25

d-

Front 26

12. The primary purpose of messages that answer questions, announce meetings, or transmit findings is to

a. persuade.
b. inform.
c. sell.
d. promote goodwill.

Back 26

b-

Front 27

13. The primary purpose of a memo encouraging employees to donate money to the United Way campaign would be to

a. inform.
b. sell.
c. promote goodwill.
d. persuade.

Back 27

d-

Front 28

14. The primary purpose of a proposal requesting funding from the National Science Foundation for a research project would be to

a. inform.
b. sell.
c. promote goodwill.
d. persuade.

Back 28

d-

Front 29

15. The primary purpose of a memo that updates employees on changes in their health insurance would be to

a. inform.
b. sell.
c. promote goodwill.
d. persuade.

Back 29

a-

Front 30

16. A company’s annual report describes the company’s efforts to improve the environment. The primary purpose of this report is to __________; the secondary purpose is to __________.

a. inform; promote goodwill
b. persuade; inform
c. inform; persuade
d. promote goodwill; persuade

Back 30

a-

Front 31

17. Determining whether a message will be transmitted by e-mail or delivered in person is part of

a. selecting the appropriate audience for the message.
b. using the correct tone for the message.
c. adapting a message to the audience.
d. selecting an appropriate form or channel for the message.

Back 31

d-

Front 32

18. Which of the following is the best choice of wording?

a. Yuki Hiromo, who is Japanese, applied for the job.
b. Old people receive a discount on Saturdays.
c. Joe, who is afflicted with cerebral palsy, requires special accommodations.
d. Customers over 65 may enjoy special rates on Alaskan tours.

Back 32

d-

Front 33

19. Writing Process Phase 1: Anticipate helps the writer

a. determine whether a secondary audience exists.
b. identify appropriate language to be used.
c. select the most desirable channel.
d. All of the above.

Back 33

d-

Front 34

20. So that you may begin enjoying your subscription to Everyday Living, return the enclosed card as soon as possible is an example of

a. identifying the purpose of your message.
b. emphasizing receiver benefits.
c. selecting the form.
d. analyzing the task.

Back 34

b-

Front 35

21. Which of the following is the best business sentence?

a. I will ship your order by May 20.
b. We are pleased to credit your account for $50.
c. Your benefits begin as soon as you use your new Wilshire Clothing credit card.
d. We are sure you will enjoy the new vacation package we have put together for you.

Back 35

c-

Front 36

22. Which of the following is the least effective way to adapt a message to an audience?

a. Choose the right words and tone.
b. Stress reader benefits.
c. Use many first-person pronouns.
d. Use sensitive, courteous language.

Back 36

c-

Front 37

23. Which of the following is the most appropriate term to use in a message?

a. mailman
b. waitress
c. businessman
d. flight attendant

Back 37

d-

Front 38

24. Which of the following is the most appropriate term to use in a message?

a. executives and their wives
b. chairman
c. salesman
d. letter carrier

Back 38

d-

Front 39

25. Which of the following is the best choice of wording?

a. Sara is crippled with polio.
b. The lawyer represented the man in court.
c. Every employee will have an opportunity to change his benefits plan.
d. The discount applies only to old people.

Back 39

a-