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16 Cards in this Set

  • Front
  • Back
law of demand
goods price goes up and the demand goes down, and visa versa
substitution effect
substituting something for a good if the price of that good goes up
demand schedule
table that lists the quantity of a good that a person will purchase at each price in a market
demand curve
a graphic representation of a demand schedule
demand
the desire to own something and the ability to pay for it
ceteris paribus
latin phrase for "all other things held constant"
normal goods
goods that consumers demand more of when their incomes increase
inferior goods
an increase in income causes demand for these goods to fall
complements
two goods htat are bought and used together
substitution
goods used in place of one another
demand curve
Independent?
dependent
I=quantity (x-axis)
D=prices (y-axis)
elasticity of demand
measure of how consumers react to a change in price
inelastic
demand for a good that you will keep buying despite a price increase.
less than one
elastic
demand that is sensitive to a price change.
greater than one
unitary elastic
if elasticity is exactly equal to 1
total revenue
defined as the amount of money the company receives by selling its goods