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5 Cards in this Set
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26. Prototypes usually point out potential problems in a product's ________. 27. Ideally, a focus group should have ________ members. 28. Switching costs, the number of buyers, and if the items represent..... are key considerations regarding the ________. |
26. Design 27. 8-12 28. Bargaining power of buyers. |
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29. A(n) ________ group involves enlisting a small number... to get feedback on specific issues about the company's product or service. 30. Collecting demographic data from The Statistical Abstract of the United States is an example of ________ research. |
29. Focus 30. Large number of buyers |
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31. Which of the following is not a barrier to entry? 32. Economies of scale relate to which of Porter's 5-forces? 33. In a survey of members of Generation Z, ________ percent said they would rather save money than spend it. |
31. Large number of buyers 32. Threat of new entrants 33. 57 |
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34. The primary purpose of the five forces matrix is to ________. 35. Low capital requirements, cost advantages that are not related to company size...regarding the ________. 36. Which of the following is a danger of using a niche strategy? |
34. assign values to each of the five elements 35. threat of new entrants to the industry 36. All of the above. |
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37. Generally, an industry is more attractive when ________. 38.Generally, an industry is more attractive when companies in the industry have ________ switching costs to go from one supplier to another. 39. An effective tool used to help assess ideas is the ________. |
37. competitors are similar in size 38. low 39. idea sketch pad |
