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10 Cards in this Set
- Front
- Back
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What are the moral principles and values that govern the actions and decisions of an individual or group called? |
Ethics |
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What are society's values and standards that are enforceable in the courts? |
Laws |
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What are the effective rules of the game and the codes of conduct in business dealings called? |
Business Culture |
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The right to be informed means that: |
marketers have an obligation to give consumers complete and accurate information about their products and services. |
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The American Marketing Association Statement of Ethics identifies all of the following six key aspirational ethical values. These include: _________, responsibility, fairness, respect, openness, and citizenship. |
honesty |
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An employee of a small bicycle retailer who reports to the local Better Business Bureau that her firm failed to deliver 20 online orders and won't refund the money to disgruntled customers is an example of a(n): |
whistle-blower. |
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Which of the following concept embodies profit, societal, and stakeholder responsibility? |
Social responsibility |
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Which of the following is an example of green marketing? |
Xerox's equipment that is remanufacturable and recyclable. |
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Which of the following is a global undertaking to further green marketing efforts? |
ISO 14000 |
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Which of the following statements concerning cause marketing is most accurate? |
The vast majority of consumers under 25 say they will switch to a brand that supports a good cause provided the price and quality of the brands are equal. |
