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12 Cards in this Set

  • Front
  • Back

Productivity Paradox

Increased investment in information technology combined with small changes in worker productivity

Business Technology Management (BTM)
Learning outcomes designed by the CCICT that include utilizing productivity and innovation from technology and business skills

Three ways to create business value

Productivity



Structure of Competition



Benefits to Customers

Efficiency

"Doing things right" business processes can be accomplished either more quickly or with fewer resources and facilities

Effectiveness

"Doing the right things" business processes that can be accomplished with either new or improved goods and services

Value Chain
Network of (Primary/ Support) activities that improve the effectiveness (or value) of a good or service

Porter's Five Forces Model

1) Bargaining power of customers


2) Bargaining power of suppliers


3) Threat of substitution


4) Threat of new entrants


5) Rivalry

Porter's Competitive Strategy

1) Industry wide or Focus



-Paired with-



2) Cost or Differentiation

Sustaining Technologies

Changes in technology that maintain the rate of improvement in customer value (vulcanization of rubber for comfort)

Disruptive Technology

Introduce a new package of attributions to the accepted mainstream products (MP3 to the CD)

Roger's Diffusion of Innovation
Theory of the process by which an innovation is communicated through certain channels over time
1) Knowledge
2) Persuasion
3) Decision
4) Implementation
5) Confirmation
Competitive Advantage Model
Product Implementations
- Create
- Enhance
- Differentiate
System Implementations
- Lock in customers and buyers
- Lock in suppliers
- Raise barriers to market entry
- Establish alliances
- Reduce costs