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47 Cards in this Set
- Front
- Back
here buyeres and sellers engage in face-to-face exchange relationships in material environment characterized by physical facilities and mostly tangible objects
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traditional marketplace
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an Internet-enabled digital environment chraracterized by face-to-screen exchange relationships and electronic images and offerings
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marketspace
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involves two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller
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interactive marketing
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an interactive, Internet-enabled system that allows individual customers to design their own products and servcies by answering a frew questions and choosing from a menu of product or service attributes, price, and delivery options
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choiceboard
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a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases
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collaborative filtering
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the consumer-intitiated practice of generating content on a marketer's website that is custom tailore to an individual's specific needs and preferences
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personalization
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solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer
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permission marketing
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defined as the sum total of the interactions a customer as with a company's website, from the initial look at a homepage through the entire purchase decision process
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customer experience
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refers to a website's aesthetic appeal and functional look and feel reflected in site layout and visual design
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context
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applies to all digital information on a website, including the presentation form- text, video, audio and graphics;
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content
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the ability of a site to modify itself to, or to be modified by, each individual user
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customization
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element in web design is the network of formal linkages between a company's site and other sites
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connection
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refers to the dialogue that unfolds between the website and its users
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communication
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the website's ability to conduct sales transactions for product and services
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commerce
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the subsegments of all Internet Users who employ this technology to research products and services and make purchases
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online consumers
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largest online consumer lifestyle segment, consists of women who tend to browse retailer websites but actually buy products in traditional retail outlets
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click-and-mortar
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married couples with children at home who use the Internet like a consumer magazine to gather information and compare products and prices
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hunter-gatherers
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regularly visit their favorite bookmarked websites and spend the most money online. they are better-educated and more affluent Internet users who effortlessly navigate familiar and trusted websites and enjoy the online browsing and buying experience
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brand loyalists
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regard the Internet as a convenience tool for buying music, books, and computer software electronics
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time-sensitive materialists
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consists of young, affluent, and single online consumers who bank, play games, and spend more time online than any other segment
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hookers, online, and single
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relative newcomers to the Internet who rarely spend money online but seek product information
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ebivalent newbies
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electronic shopping agents or robots that comb websites to compare prices and product or service features
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bots
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customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds
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eight-second rule
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the growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer
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customerization
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websites that allow people to congregate online and exchange views on topics of common interest
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web communities
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a webpage that serves as a publicly accessible personal journal for an individual.
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blogs
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communciations can take the form of electronic junk mail or unsolicited email
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spam
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a popular term for word-of-mouth behavior in marketspace
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buzz
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an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail
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viral marketing
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consists of young, affluent, and single online consumers who bank, play games, and spend more time online than any other segment
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hookers, online, and single
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relative newcomers to the Internet who rarely spend money online but seek product information
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ebivalent newbies
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electronic shopping agents or robots that comb websites to compare prices and product or service features
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bots
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customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds
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eight-second rule
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the growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer
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customerization
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websites that allow people to congregate online and exchange views on topics of common interest
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web communities
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a webpage that serves as a publicly accessible personal journal for an individual.
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blogs
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communciations can take the form of electronic junk mail or unsolicited email
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spam
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a popular term for word-of-mouth behavior in marketspace
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buzz
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an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail
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viral marketing
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the practice of changing prices for products and services in real time in response to supply and demand conditions
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dynamic pricing
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eletronic gateways to the Internet that supply a broad array of news and entertainment information resources and shopping service
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portals
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computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website; allow the marketer's website to record a user's visit, track visits to other websites, and store and retrieve this info for the future
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cookies
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the term used to describe this practice which focuses on reaching different consumers through different marketing channels
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dual distribution
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is the blending of the different communication and delivery channels that are mutually reinforcing in attracting, retaining and building relationships with consumers who shop and buy in traditional marketplace and marketspace
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multichannel marketing
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are essentailly electronic storefronts. they focus principally on convertin an online browser into an online, catalog, or in-store buyer using the website design elements described earlier
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transactional websites
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advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased
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promotional websites
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occurs when an unscrupulous firm clicks on an advertisement in order to drive tis competitor's advertising costs up
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click fraud
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