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13 Cards in this Set
- Front
- Back
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Sustainable Marketing |
Socially and environmentally responsible marketing that meets the present needs of customers and businesses while also preserving or enhancing the ability of future generations to meet their needs. |
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Consumerism |
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers.
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Environmentalism |
An organization movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.
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Environmental Sustainability |
A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
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Consumer-Oriented Marketing |
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the customer's point of view.
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Customer-Value Marketing |
A principle of sustainable marketing holding that a company should put most of its resources into customer-value-building marketing investments.
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Innovative Marketing |
A principle of sustainable marketing that requires a company to seek real product and marketing improvements.
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Sense-of-Mission Marketing |
A principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms.
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Societal Marketing |
A principle of sustainable marking holding that a company should make marketing decisions by considering consumers' wants, the company;s requirements, consumers' long-run interests, and society's long-run interests.
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Deficient Products |
Products that have neither immediate appeal not long-run benefits.
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Pleasing Products |
Products that give high immediate satisfaction but may hurt consumers in the long run.
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Salutary Products |
Products that have low immediate appeal but may benefit consumers in the long run.
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Desirable Products |
Products that give both high immediate satisfaction and high long-run benefits. |
