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10 Cards in this Set
- Front
- Back
the main reason why customers buy and stay with one company over another is
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relationship
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a successful company is defined based on
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customer retention
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business development concerns itself with
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attracting and qualifying prospective customers
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a marketing tool such as cold calling is classified as a
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telemarketing tool
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to ensure products and services reach intended customers, ______ is required
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follow up
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word of mouth advertising is defined as
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people who have seen your marketing campaign and have heard good things about your services from other external customers
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potential customers responding to your marketing campaign are called _____ sales
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voluntary
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effective customer service operations will
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all of the above
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continuous improvement in the customer service picture means
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using customer feedback to improve the overall operations of the company, its products and services
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integrity requires
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both a and b, fully trained employees and unrestricted access to information and tools
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